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Awareness Surveys & Brand Tracking

Testimonials

We needed research to provide market intelligence to inform marketing strategy and serve as a baseline measurement for measuring the success of future marketing activities.

We were impressed with the initial response from Mackman Research as it was intelligent and sensibly priced. Importantly because they are an East Anglian business they were able to bring a local understanding and knowledge to the project as well as offering cost savings.

We subsequently commissioned Mackman Research to undertake qualitative and quantitative research in the form of face-to-face interviews. They undertook the complete project (design of the methodology, questionnaire, data collection, analysis, and reporting) within time and to budget. At all times the staff at Mackman Research were very professional and easy to deal with.

The findings were clearly presented and have proved invaluable in helping to shape the marketing activities of the shopping centre. I can recommend Mackman research without hesitation as a specialist research company with whom you can place your trust. We intend to continue using their services.

Shopping Centre
Anonymous Agency

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Awareness Surveys

With our tailored awareness surveys we can track your presence within the market place and simultaneously raise awareness of your brand, products and services. Awareness surveys initially useful as a benchmarking exercise can subsequently measure the effectiveness of specific tactical activity.

The Mackman Research team combines sound sampling methods with robust and a well thought out awareness surveys methodologies to ensure that statistically sound results are achieved. Importantly our awareness surveys provide information to senior management to inform decision making.

Brand Tracking

How does your brand appear to the outside world?

Using similar methodologies to awareness surveys we can follow the success of your brand image ensuring that your brand message and image is updated in accordance with current cultural perception.

In the event that you are considering brand tracking or awareness research then please do not hesitate to call us to discuss your needs or to request a quotation.