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Competitor Research

Testimonials

I have absolutely no hesitation in recommending Mackman Research. Their collaborative and plain speaking approach makes working with them a pleasure. High standards are maintained at every part of the research process from questionnaire design, through to data collection, analysis, and the concise presentation of results. In particular we appreciate their no-nonsense approach to reporting results in a concise and graphical manner that is easily understood.

If you are looking for a top class and reliable research organisation with a can do approach that represents extremely good value for money, then go no further than the Mackman Research.

Stephen Duffety
Baker Tilly

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Competitor Research

A strategic approach to the collation of competitor research information.

Most companies will monitor their competitor’s business activities: some more than others. We provide the opportunity to enhance the competitor information that you have at hand. Our competitor research can be used as part of SWOT analysis or wider market intelligence gathering.

Competitor research answers questions such as:

Do they cause any threat to your own activities?
How do their activities and strategies compare with your own?
Are their advertising campaigns effective?
What are their weaknesses?

Competitor research will help you source data which can be easily analysed and play a significant role in tactical planning. This can help you realise a competitive advantage, over others in your field, in the future.

Mixed methodologies create a comprehensive view of business competitors allowing you to “fill the gaps” left by others, help you realise a competitive advantage and play a significant role in tactical planning.

This research can be offered as a one off project or as an on-going observation in order to monitor competitor’s activities.

In the event that you are considering competitor research then please do not hesitate to call us to discuss your needs or to request a quotation.