Customer Research

Mackman Research is a business to business (b2b) customer research specialist

Our tailored customer research methodologies include face-to-face interviews, telephone interviews, online surveys, and postal surveys.

Our customer survey services are “low volume and extremely high quality”

The most effective customer research makes important up front considerations about objectives, methodology, questionnaire design, timescales, analysis, reporting methods, and incentives. We lead you through the customer research process ensuring that your organisation maximises the benefit of tailored customer research.

Although the process of conducting a customer research can be therapeutic in itself it is the post-survey analysis, response and action that will ultimately determine how useful and effective the customer research process has been. Particular attention is paid to verbatim commentary whilst conducting customer research interviews.

Why outsource customer research?

Outsourcing the task of conducting customer research to a specialist third party has numerous benefits:

1. It eliminates bias or the potential to be accused of bias

2. Response rates increase making the research more statistically sound

3. Respondents are more inclined to give frank responses

Customer research can also be a great public relations exercise. All Mackman Research customer research is conducted following strict ethical guidelines as laid down by the Market Research Society (MRS).