Quantitative Research

Quantitative research methods gather information from a large sample.

Quantitative research aims for quantity and statistically sound representations of a population when gathering primary data. It maintains its roots within the social sciences but is used as a tool to gain an understanding of mass behaviour.

Surveys and interviews are used in quantitative research in order to gather mass data. On-line surveys, postal surveys, telephone interviews, and even structured face-to-face interviews can deliver large respondent numbers, allowing for statistical analysis of data.

Quantitative research methods can be combined with qualitative research methods to create mixed methodologies. It may be necessary to begin a project with quantitative methods and later “drill down” using quantitative methods in order to gain a better understanding of quantitative findings.

Quantitative Research Methods

• Face-to-face interviews
• Online surveys
• Telephone interviews
• Postal surveys
• Door to door surveys