Satisfaction Surveys

Mackman Research is a business to business (b2b) satisfaction survey specialist.

Our tailored satisfaction satisfaction survey methodologies include face to face, telephone, online, and postal.

The most effective satisfaction surveys make important up front considerations about objectives, methodology, questionnaire design, timescales, analysis, reporting methods, and incentives. We lead you through the satisfaction survey process ensuring that your organisation maximises the benefit of a tailored satisfaction survey.

Although the process of conducting a satisfaction survey can be therapeutic in itself it is the post-survey analysis, response and action that will ultimately determine how useful and effective the satisfaction survey process has been. Particular attention is paid to verbatim commentary whilst conducting satisfaction survey interviews.

Outsourcing the task of conducting a satisfaction survey to a specialist third party has numerous benefits:

It eliminates bias or the potential to be accused of bias
Response rates increase making the survey more statistically sound
Respondents are more inclined to give frank responses

Satisfaction surveys can also be a great public relations exercise. All Mackman Research satisfaction surveys are conducted following strict ethical guidelines as laid down by the Market Research Society (MRS).