Business to Business Market Research

Mackman Research is a UK business to business marketing research company based on the Essex Suffolk border with easy links to London, Cambridgeshire & Norfolk.

We provide tailored business to business marketing research. Our innovative business to business marketing research design and business to business marketing research methodologies inform decision-making.

Mackman Research specialise in business to business customer satisfaction surveys and other business to business marketing research services. If you require a small, full service business to business marketing research company for qualitative research or quantitative research, we can gather, collate and analyse on your behalf.

Core Business to Business Research Services

Customer Satisfaction Surveys

We are a customer satisfaction research specialist with a strong track record of delivering business to business customer satisfaction surveys to senior executives. Our customer satisfaction research methodologies include face to face, telephone, online, and postal. The most effective customer satisfaction research makes important up front considerations about objectives, methodology, questionnaire design, timescales, analysis, reporting methods, and incentives.

All customer satisfaction surveys are conducted following strict ethical guidelines as laid down by the Market Research Society (MRS).

Telephone Interviews

Telephone interviews were once considered an inferior substitute to face to face surveys. Today telephone interviews are a widely used method of gathering survey data. Mackman Research specialises in low volume telephone interviews to senior executives. We do not operate a call centre operation but instead have a small number of very skilled telephone interview researchers. We encourage you to have direct contact with the telephone interviewers working on your project.

Mackman Research Approach

We treat every project individually and not a templated one product fits all approach. Our tailored research services ensure that results are statistically sound and relevant to the needs of the client that has commissioned them. Careful consideration is given to the research methods employed and we will often use a blended approach. All market research projects are managed by a Senior Market Researcher or Company Director and are conducted following strict ethical guidelines as laid down by the Market Research Society (MRS).