Archive for the ‘Business Market Research’ Category

Archive for the ‘Business Market Research’ Category

Leading ‘Help to Buy’ research for Essex based conveyancers

Abi and Amanda NHL researchers

Abi and Amanda NHL researchers

Mackman Research has successfully completed a perception survey on behalf of Essex based conveyancers, New Homes Law. New Homes Law was keen to explore the public’s awareness of the Government’s new Help To Buy Scheme. They needed to engage with their potential purchaser’s in Colchester and Chelmsford to measure the level of awareness of people in these two locations, to help inform and drive a strategic marketing plan for the business.

We designed a survey in order to gather the required information in the form of a street survey. Our researchers carried out the perception survey using face to face interviews in both Colchester and Chelmsford.

Sara Cullis, Client Lead, said, “We are really satisfied with the findings of our face to face research. The findings indicate a high awareness of the Government Help To Buy Scheme. This was most likely due to the Government pre-announcing the new phase of the scheme resulting in a flurry of press and media coverage just before the research was undertaken. The key outcomes will inform a very exciting campaign for our clients.”

To find out what Mackman Research could do for your business, get in touch here or give us a call on 01787 388038

Researching web personas

The Mackman Research team have been collaborating with the strategy and communications teams this month to develop a set of in-depth questions which will form the basis of our refreshed web persona questionnaire process. Mackman create smart websites that are built on a knowing and understanding of who the website users are, listening to what they need and what they want to get from the website as a whole. By keeping content, design and technical choices centred on this audience, the site will continue to develop with their interests and needs in mind.

We conduct user persona research in the early stages of every website project to determine and understand these audience groups. From this data gathering we start to build a picture of the primary and secondary website users and the research team can in turn create fictional web personas based on main client users of a website.

Through doing this, we identify characteristics and functionality that inform the content strategy and design of the site. We are able to create an infrastructure and tone of voice that supports users with different goals and abilities. Rather than thinking that the whole world is your audience and sending out blanket messages, the process of creating web personas helps our clients think strategically about the different needs of their various audience groups and how their website needs to cater for these categories of people. For more information about our research or web development processes, give us a call on 01787 388038, or email customerservice@mackmangroup.co.uk.

Researching web personas




Business Market Research – Telephone Interviews

Background

Mackman Research was commissioned to survey small and medium sized enterprise (SME’s) business directors by Leoni Sceti Group, London. The purpose of the study was to explore the current funding environment for SME’s in the UK. Questions were designed to gain insight into and understand the relationship that SME’s have with their key relationship banks and the funding community at large.

Approach

Mackman Research was supplied with an initial questionnaire by the Leoni Sceti Group. From a purchased business contact list, a total of 155 respondents took part. Survey participation was in the form of a telephone interview, lasting approximately ten minutes with a researcher. A charity donation was offered as an incentive. Several respondents asked for the survey to be emailed: A live connection was set up, so company directors could answer the survey questions in their own time. The research achieved a confidence level of 95% and a confidence interval of +/- 7.87%, based on recent population figures for SME businesses in England.

Results

Conducted at a vital time when business leaders were looking for financial direction, the SME business research was a key study for Leoni Sceti. Importantly, the results showed there was a north / south split in the availability of funding, with companies in the north finding it much more difficult to secure funds from banks and / or equity investors. The business research also showed that although directors in the north have more frequent contact with their bank managers, they are much less satisfied with the service they receive.

Leoni Sceti Business Market Research

Moving on up…

Mackman Group new office, Sudbury, Suffolk

Mackman Group new office, Sudbury, Suffolk

With the Mackman team continually growing as demand for business increases, the company is moving into a bigger office. The company has acquired a new building in Sudbury, just down the road from the current premises.

The design and technical departments have moved into the new building already, with the marketing, research and publicity teams moving down later in the year. Being a bunch of creatives, everyone has plenty of ideas as to how the new space can be decorated!

This exciting news marks an important step forward for the Group as its steady and significant growth has enabled this move. The new building has plenty of office space, multiple meeting rooms, on site parking and a rose-filled outside space. Watch this space for news of a 'House Warming' party in the New Year!

Mackman researchers praised for a professional job

Leoni Sceti SME Designed Business Report

Leoni Sceti SME Designed Business Report

Back in June last year, Mackman Research conducted business research for the financial advisory boutique, Leoni Sceti Group, London. During a difficult financial year Mackman researchers recognised from the start that the task of completing over 150 telephone interviews with small and medium sized enterprise directors in England was going to be a tough one. The designed report and analysis was completed last year and was recently commended by the Managing Director, Patrick Leoni Sceti in a written testimonial. He says, ‘Having been given the delicate talk to enquire about sensitive business information across a wide number of companies, the Mackman Group did a truly professional and remarkable job of it. I would recommend them with no hesitation.’

Colchester Business Awards – Mackman's Mulitiple Success

On Friday night over 600 businesses gathered for the prestigious 2010 Colchester District Business Awards at Charter Hall. The Mackman Group attended along with a large number of our regional clients, all short-listed for a variety of awards. A pleasurable night was enjoyed by all and some also went home with a coveted award.

At Mackman Group we were very happy to see our Colchester clients Reeman Dansie awarded for “excellence in marketing”. This category win was particularly rewarding for the Mackman Group team as it was in recognition of all the marketing work undertaken on behalf of Reeman Dansie this year.

The Mackman Group was awarded the “business to business” category for the second time and our clients Training to Achieve also walked away with the “Education and Lifelong Learning” award.

Director Paul Mackman said “winning the business to business award is an achievement that all of our staff should be extremely proud of. Everyone in the team has pulled together more than ever to deliver outstanding work for clients and the business alike. This has directly resulted in the business continuing to grow through one of the most austere financial periods in recent times. I am really proud of our people and their achievements and this award publicly recognises all of their hard work.

I would also like to thank all of our clients for their continuing support and custom. We are fortunate to work for such pleasant, successful people and organisations. We received numerous messages of congratulations from clients following this award, testimony to our close working relationships.”


Paul Mackman meets with Thompson Reuters

Director Paul Mackman and IDCR Director Todd Landman met with the Thomson Reuters Foundation to move an exciting Human Rights project forward. The project known as “the Human Rights Atlas” will be an online human rights resource with information collated from multiple sources. The information and data on human rights commitments and human rights performance will be made available through a user-friendly web interface.

Thomson Reuters is a world news media corporation and the Thomson Reuters Foundation has a number of complementary knowledge products related to humanitarian crises, emergency situations, conflicts and human rights law. The Foundation is a joint member of The Westminster Consortium on Parliamentary Strengthening of which the IDCR is also a part. Landman and Mackman are developing strategies to maximise the visibility and impact of the Atlas and the initial responses from the Foundation were highly positive.

The Mackman Group are official partners in the project alongside the IDCR and the University of Essex.

Mackman Research Gives Financial Verdict

Leoni Sceti Business Market Research Report

Leoni Sceti Business Market Research Report

Mackman Research has delivered a key piece of business research to the financial advisory boutique Leoni Sceti Group, London.  Mackman Research was commissioned to conduct the customer research in June and completed 155 telephone interviews with small and medium sized enterprise business directors in England.  The purpose of the study was to explore the current funding environment for SME’s in England.  Questions were designed to gain insight into and understand the relationship that SME’s have with their key relationship banks and the funding community at large. Without doubt, the current financial climate had an influence on the business research survey results.

The outcome showed there was a north / south split in the availability of funding, with companies in the north finding it much more difficult to secure funds from banks and / or equity investors.  The business research also showed that although directors in the north have more frequent contact with their bank managers, they are much less satisfied with the service they receive. Patrick Leoni Sceti, managing director of the Leoni Sceti Group, says: “This research comes at a critical time for the future of the UK’s smaller businesses as we wait to see exactly where the government’s spending cuts will fall and who will be affected the most.”

Tea Giant Twinings comes to Town

This week we welcomed tea giant Twinings senior management to our offices, after successfully completing a research project for the company for the fourth year running.

Our researchers interviewed key international wholesale buyers on behalf of Twinings. The survey measured overall satisfaction levels of customers and their experience of dealing with Twinings’ international customer services. Questions were based around customer satisfaction and perceptions of Twinings’ international customer services.

Twinings’ international customer services manager, Sharlene Moffitt, praised the work of Mackman Research and said: “Mackman has worked professionally at all times, enabling clear presentation of the results to identify key trends and areas for growth and improvement of the Customer Services team now and in the future.”  She added the work had “proved to be an invaluable tool for helping Twinings shape the future of the Customer Services we deliver.”


Addressing financial needs – Leoni Sceti Group sign up to a new research project.

We are delighted to confirm that the London financial advisory boutique - the Leoni Sceti Group have commissioned our research services to carry out a survey with directors of small and medium sized enterprises in England.  LSG are based in the heart of London and offer tailored advice and financial solutions to small and medium sized companies. In the existing financial climate, where access to funding is a major concern for businesses, the survey will ask chief questions about the current funding environment. The analysis will explore whether there is a difference in access to funding for SME's depending on where the business is based in the country. The Mackman Research team look forward to presenting a significant and detailed piece of business research to our new London clients.