Archive for the ‘Colchester’ Category

Archive for the ‘Colchester’ Category

Leading ‘Help to Buy’ research for Essex based conveyancers

Abi and Amanda NHL researchers

Abi and Amanda NHL researchers

Mackman Research has successfully completed a perception survey on behalf of Essex based conveyancers, New Homes Law. New Homes Law was keen to explore the public’s awareness of the Government’s new Help To Buy Scheme. They needed to engage with their potential purchaser’s in Colchester and Chelmsford to measure the level of awareness of people in these two locations, to help inform and drive a strategic marketing plan for the business.

We designed a survey in order to gather the required information in the form of a street survey. Our researchers carried out the perception survey using face to face interviews in both Colchester and Chelmsford.

Sara Cullis, Client Lead, said, “We are really satisfied with the findings of our face to face research. The findings indicate a high awareness of the Government Help To Buy Scheme. This was most likely due to the Government pre-announcing the new phase of the scheme resulting in a flurry of press and media coverage just before the research was undertaken. The key outcomes will inform a very exciting campaign for our clients.”

To find out what Mackman Research could do for your business, get in touch here or give us a call on 01787 388038

Mackman launches Human Rights Atlas


Dr Todd Landman and Paul Mackman

Dr Todd Landman and Paul Mackman


One of the most comprehensive pictures of human rights across the world is now available online. The Human Rights Atlas, created by the Institute for Democracy and Conflict Resolution (IDCR) at the University of Essex, brings together more than 200 different measures of life in 220 different countries across the world.

Using published data from the World Bank, the United Nations, academics, non-governmental organisations and the other bodies, the atlas gives a picture of the lives and rights of human beings over a 30-year period.

Our objective was to create a visually pleasing, interactive interface for the dissemination of global human rights data. It was key that the site allowed users to manipulate the data easily and in a number of ways. The project gave the team the opportunity to stretch themselves in a way they don't often get to with other websites. It had the requirement for strong skills in the areas of design, web technologies, programming and in understanding and presenting research data.

James Royce was the project manager and client interface for the Human Rights Atlas. He designed the architecture and data integration solutions and managed the team delivering the project. Bruce Burgoyne was responsible for leading and overseeing the visual elements of the map. He also led the development of the branding and ensured it was applied in a consistent way across the project. Luke Roberts was the developer on this project. He worked closely with James supporting the back office systems. Emil Pitts worked alongside James and Bruce to realise their vision. He supported Bruce in the drawing of the map, which was one of the biggest challenges.

James Royce, said "We are extremely proud of what we've achieved. Firstly, we achieved all of our objectives. The Human Rights Atlas is a unique data visualisation solution and are delighted with how well it has been received."

Dr Todd Landman from the IDCR said "Mackman supplied the precise technical and visual solution that was required for us to achieve our aims and objectives. We have established a close working relationship that has now developed into a strong partnership."

For more information on the Human Rights Atlas, visit the interactive Map.

Staff focus: Sara Cullis, Client Lead

Sara CullisQ: What is you working background?

A: I spent 20 years working at British Telecom where I worked globally in a range of senior marketing roles. Most of my roles were working with leading edge technology and I was very lucky to work with a number of good leaders. I left BT to set up my own consultancy and for seven years have worked across many sectors with a range of clients across many sectors including EMC, Invensys Plc, Mailboxes Etc and Essex County Council.

Q: What is your role at Mackman?

A: I’m a Client Lead dealing with client relations with a particular focus on project management and strategic marketing. Ultimately, I look after the clients and make sure they are getting the best that we have to offer. I’d like to think I help glue the team together to make sure the client benefits.

Q: What do you like about working here?

A: I love the variety of work; one day I could be working in the education sector, the next food and another on industrial products. I like working with clients that have a focused sense of direction and quality premium brand because we as a team have an opportunity to be really creative to help them achieve their business directives. My colleagues are all specialists in their field, I know that I am working with some very bright people and trust their ideas. It’s also a great place to work, with a friendly atmosphere.

Q: What is most challenging about your job?

A: As I work across such a wide-range of sectors, my client base is varied, so for me, this means constant juggling of different ideas and different people so that we can still deliver great customer service. However, I thrive off a challenge and I think it’s when I do my best work.

Q: How would your colleagues describe you?

A: I think that they would say that I’m committed to delivering a first class service for the client. I think they would also say that I'm a team player with a good sense of humour and like to see everyone succeed.

Q: What would we catch you up to on your days off?

A: I'm a school governor so you might see me there. I'm a keen walker and enjoy walking with my husband or friends and my dog Mac who I named after the Scottish designer Rennie Mackintosh. I also like to entertain friends and family being a keen cook and lover of wine.

Q: What are your future goals?

A: My work goal is to help grow the Mackman business further. My personal goal is pretty simple, I just want to live life to the full.

Mackman Research expands to second office

Todd Landman and Paul Mackman at the University of Essex

Todd Landman and Paul Mackman at the University of Essex

Mackman is going back to its roots with the opening of a new office in Colchester next month. Reflecting the company's growth in Essex as well as in Suffolk, our new office is situated at the University of Essex in Wivenhoe. The Mackman Group is a partner of the University and we work closely with the Institute of Democracy and Conflict Resolution (IDCR) at the university. It's great to be neighbours with our university clients and to be closer to our other clients based in Colchester and the surrounding area. For Paul and Gemma too, the expansion into a second office in Colchester is something of a homecoming: Mackman was established in the Mackmans' home in the centre of Colchester in 2003.

Our Essex address is as follows, with new phone number too:

Mackman Group

IDCR

University of Essex

Wivenhoe Park

Colchester

Essex

CO4 3SQ

01206 625 222


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