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gemma

To have a theory is not enough. For businesses any decision making should be based on evidence - not guess work

Gemma Mackman Research Director

amanda

We are proud that Mackman constantly contributes to the well-being of our community by giving services and time.

Amanda Ansell Researcher

paul

Our business is all about collaboration and long term relationships with clients, colleagues and suppliers. Working this way with a focus on shared goals and values ensures that together we grow.

Paul Mackman Managing Director

merv

There's a great buzz in the office, with everybody striving for excellence and improvement.

Merv Royce Financial Controller

abi

Working at Mackman is varied and fast paced. It is a rewarding role working alongside like minded people.

Abi Mackman Researcher

james

Everyday we're met with real challenges, which is a part of what I love about Mackman – it's just so satisfying to be able to solve problems head on, supported by a terrific team.

James Royce Digital Lead

hannah

We take pride in our collaborative plain speaking approach and tailor our research to your needs.

Hannah Marshallsay Client Lead


Regular customer satisfaction surveys can have a hugely positive impact upon any organisation.

Mackman Research is a business to business (b2b) customer satisfaction survey specialist.  Our customer satisfaction satisfaction survey methodologies include face to face, telephone, online, and postal.

The most effective customer satisfaction surveys make important up front considerations about objectives, methodology, questionnaire design, timescales, analysis, reporting methods, and incentives.  We lead you through the customer satisfaction survey process ensuring that your organisation maximises the benefit of a customer satisfaction survey.

Although the process of conducting a customer satisfaction survey can be therapeutic in itself it is the post-survey analysis, response and action that will ultimately determine how useful and effective the customer satisfaction survey process has been.  Particular attention is paid to verbatim commentary whilst conducting customer satisfaction survey interviews.

Outsourcing the task of conducting a customer satisfaction survey to a specialist third party has numerous benefits:

  1. It eliminates bias or the potential to be accused of bias
  2. Response rates increase making the survey more statistically sound
  3. Respondents are more inclined to give frank responses

Customer satisfaction surveys can also be a great public relations exercise.  All Mackman Research customer satisfaction surveys are conducted following strict ethical guidelines as laid down by the Market Research Society (MRS).

Customer Satisfaction Survey Links

Customer Satisfaction Survey

Customer Satisfaction Survey FAQ's

Customer Satisfaction Survey Incentives

Customer Satisfaction Survey Process

Customer Satisfaction Survey Questionnaire

Customer Satisfaction Survey Response Rates

Getting Customer Satisfaction Surveys Completed

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