Customer Satisfaction Surveys

Survey Process

A typical customer satisfaction survey process is shown below:

Agree scope, satisfaction survey methodology, survey timings, required satisfaction survey analysis and respondent incentive
Design customer satisfaction survey questionnaire
Customer satisfaction survey questionnaire proof to client
Finalise customer satisfaction survey questionnaire (question order, content and length)
Finalise customer satisfaction survey reporting style and content
Client contacts potential customer satisfaction survey respondents using template provided by Mackman Research
Brief customer satisfaction survey researchers
Mackman Research researchers interview customer satisfaction survey respondents and capture data
Conduct 10% validity checks
Data entry and code responses (dependant upon customer satisfaction survey methodology)
Analysis of data, prepare customer satisfaction survey final report
Present customer satisfaction survey findings / forward reports