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Customer Satisfaction Survey Response Rates
Nonresponse to a customer satisfaction survey is likely to have the biggest impact upon the quality of results. The customer satisfaction survey response rate will depend upon a number of factors but the most significant are:
- The methodology used. For instance a postal customer satisfaction survey is less likely to achieve high response rates than a telephone customer satisfaction survey
- The relationship that your customers have with your organisation
- The length of the customer satisfaction survey
- The nature of the incentive offered to customer satisfaction survey respondents
In order to maximise the value of our customer satisfaction research we use best practice techniques combined with our experience in the customer satisfaction survey field. We have achieved over 80% response rates for online customer satisfaction surveys and telephone customer satisfaction surveys and will sometimes used mixed methodologies to maximise a response.
Customer Satisfaction Survey Links
Customer Satisfaction Survey
Customer Satisfaction Survey FAQ’s
Customer Satisfaction Survey Incentives
Customer Satisfaction Survey Process
Customer Satisfaction Survey Questionnaire
Getting Customer Satisfaction Surveys Completed
