Customer Surveys

Mackman Research is a customer survey specialist based on the Essex Suffolk border with easy links to London, Cambridgeshire & Norfolk.

Our tailored customer survey methodologies include face-to-face interviews, telephone interviews, online surveys, and postal surveys.

The most effective customer surveys make important up front considerations about objectives, methodology, questionnaire design, timescales, analysis, reporting methods, and incentives. We lead you through the customer survey process ensuring that your organisation maximises the benefit of tailored customer research.

Although the process of conducting customer surveys can be therapeutic in itself it is the post-survey analysis, response and action that will ultimately determine how useful and effective the customer research process has been. Particular attention is paid to verbatim commentary whilst conducting customer surveys.

Outsourcing the task of conducting customer surveys to a specialist third party has numerous benefits:

1. It eliminates bias or the potential to be accused of bias

2. Response rates increase making the research more statistically sound

3. Respondents are more inclined to give frank responses

Customer surveys can also be a great public relations exercise. All Mackman Research customer surveys are conducted following strict ethical guidelines as laid down by the Market Research Society (MRS).