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Research Staff
gemma

To have a theory is not enough. For businesses any decision making should be based on evidence - not guess work

Gemma Mackman Research Director

amanda

We are proud that Mackman constantly contributes to the well-being of our community by giving services and time.

Amanda Ansell Researcher

paul

Our business is all about collaboration and long term relationships with clients, colleagues and suppliers. Working this way with a focus on shared goals and values ensures that together we grow.

Paul Mackman Managing Director

merv

There's a great buzz in the office, with everybody striving for excellence and improvement.

Merv Royce Financial Controller

abi

Working at Mackman is varied and fast paced. It is a rewarding role working alongside like minded people.

Abi Mackman Researcher

james

Everyday we're met with real challenges, which is a part of what I love about Mackman – it's just so satisfying to be able to solve problems head on, supported by a terrific team.

James Royce Digital Lead


Customer Surveys

Mackman Research is a customer survey specialist based on the Essex Suffolk border with easy links to London, Cambridgeshire & Norfolk.

Our tailored customer survey methodologies include face-to-face interviews, telephone interviews, online surveys, and postal surveys.

The most effective customer surveys make important up front considerations about objectives, methodology, questionnaire design, timescales, analysis, reporting methods, and incentives. We lead you through the customer survey process ensuring that your organisation maximises the benefit of tailored customer research.

Although the process of conducting customer surveys can be therapeutic in itself it is the post-survey analysis, response and action that will ultimately determine how useful and effective the customer research process has been. Particular attention is paid to verbatim commentary whilst conducting customer surveys.

Outsourcing the task of conducting customer surveys to a specialist third party has numerous benefits:

1. It eliminates bias or the potential to be accused of bias

2. Response rates increase making the research more statistically sound

3. Respondents are more inclined to give frank responses

Customer surveys can also be a great public relations exercise.  All Mackman Research customer surveys are conducted following strict ethical guidelines as laid down by the Market Research Society (MRS).

Customer Surveys Links

Customer Satisfaction Surveys

Customer Satisfaction Survey

Customer Satisfaction Survey FAQ’s

Customer Satisfaction Survey Incentives

Customer Satisfaction Survey Process

Customer Satisfaction Survey Questionnaire

Customer Satisfaction Survey Response Rates

Getting Customer Satisfaction Surveys Completed

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