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Mackman Group Mission Statement

Testimonials
We enlisted the support of the Mackman Group to help provide a solution to a customer questionnaire problem, which arose due to an unprecedented level of response. The questionnaire had been sent out with a twice yearly magazine we produce to approximately 15,000 readers and we received 1,400 back. These were paper questionnaires and we quickly realised that the time and skills needed to input and analyse this data was not on hand within the organisation. Bearing this in mind we decided to look for a reputable agency that could help us deal with this effectively on a pro-bono basis, as we didn’t have funds available to enable us to cover the cost for this work.

The team at Mackman Group stepped up and managed to provide us with an online data management tool, which provided our admin team with a tailored method for inputting data quickly and easily and would allow for the data to be managed and worked accordingly. Not only did Mackman do this, but they worked to produce the insight and data from the questionnaire, which we needed and was in reality the most important part of the exercise.

The responses we’ve had have been fantastic, and mainly from frail older people in Suffolk, who need extra support and assistance to live independently. Not only has the exercise helped us understand the needs of older people in the county better, but it also raised some important questions, which will help our organisation drive forward new ideas in the future.


Jonathan Skermer
Age Concern

Mackman Group Mission Statement

Mackman Group provides strategic support, thorough and accurate research, and focussed tactical management to corporate clients.

Central to our offering is the need to enable organisations to make informed decisions once they know more about their markets, clients or their own strategy.

Our clients value our professional, enthusiastic, plain speaking application of knowledge and experience. We offer a responsive service that ensures continuity and a guiding hand to ambitious organisations.

We aim to achieve a high level of respect from both clients and the business community. Valuing our independence and the need to secure a future for our company, we see continuous training as an essential element of our growth.

Recognising the value of our clients knowledge and experience in their own fields, we specialise in a collaborative approach that bridges resource or knowledge gaps. Working in this way we encourage clients to actively participate in the development of their own research, marketing & design activities.

Mackman Research Approach

We treat every project individually and not a templated one product fits all approach. Our tailored research services ensure that results are statistically sound and relevant to the needs of the client that has commissioned them. Careful consideration is given to the research methods employed and we will often use a blended approach.  All market research projects are managed by a Senior Market Researcher or Company Director and are conducted following strict ethical guidelines as laid down by the Market Research Society (MRS).

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