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Why Choose Mackman Research?

Testimonials
We enlisted the support of the Mackman Group to help provide a solution to a customer questionnaire problem, which arose due to an unprecedented level of response. The questionnaire had been sent out with a twice yearly magazine we produce to approximately 15,000 readers and we received 1,400 back. These were paper questionnaires and we quickly realised that the time and skills needed to input and analyse this data was not on hand within the organisation. Bearing this in mind we decided to look for a reputable agency that could help us deal with this effectively on a pro-bono basis, as we didn’t have funds available to enable us to cover the cost for this work.

The team at Mackman Group stepped up and managed to provide us with an online data management tool, which provided our admin team with a tailored method for inputting data quickly and easily and would allow for the data to be managed and worked accordingly. Not only did Mackman do this, but they worked to produce the insight and data from the questionnaire, which we needed and was in reality the most important part of the exercise.

The responses we’ve had have been fantastic, and mainly from frail older people in Suffolk, who need extra support and assistance to live independently. Not only has the exercise helped us understand the needs of older people in the county better, but it also raised some important questions, which will help our organisation drive forward new ideas in the future.


Jonathan Skermer
Age Concern

Why Choose Mackman Research?

Many of our clients use our services on a regular basis and you can read some of their comments here. The following are a few of the reasons that people choose Mackman Research:

Customer Service

Our aim is to make your project as hassle free for you as possible.  We work hard to deliver the highest levels of customer service and have a customer service team always ready to help you.  Our clients are allocated account and project managers to ensure that you receive a responsive and professional service.  Mackman Research is proud to have won a regional award for outstanding customer service.

Presentation of Results

Our research is always presented to you in a clear and meaningful manner.  Often we employ graphical representations in order to cut through the detail of the numbers.  At all times we will tailor your reports to make them relevant for specific targets.  It is not unusual for us to present a number of variations of a particular report and will also generate presentation material if required.

Data Protection

Our methods strictly conform to the legal requirements as stated in the Data Protection Act 1998. As such, researchers are overt in their introductions and purposes. Subject anonymity is maintained throughout the process of data collection and research loyalties are consistent.

Experience

Mackman Research has a team of highly qualified and experienced research specialists who are able to meet the needs of both small and large organisations.   Our strength lies in “low volume, high quality” projects with hundreds of contacts rather than thousands.  We do not operate a call centre or outsource work and you will be able to meet or speak to the researchers undertaking your work.  All research projects are overseen by a company director.

Full Service

We have the capabilities to deliver your project from start to finish.  For those clients new to research we can lead you through the process ensuring that you maintain control with the assurance that your project is in safe hands.

Our Approach

We are enthusiastic & plain speaking offering a collaborative approach that keeps you in control.  Our responsive, hands-on service helps to set us apart from other providers and our clients value our no-nonsense “roll up your sleeves and get the job done” service.  We are enjoy what we do, are enthusiastic & plain speaking, and always listen.

Accreditations

Our clients can be reassured by our compliance with industry recognised quality standards.  These include the Market Research Society (MRS), the Chartered Institute of Marketing (CIM), the European Society for Opinion and Marketing Research (ESOMAR), Investors in People (IiP), and we are actively working towards ISO 20252.


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