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Market Intelligence

Testimonials
We needed research to provide market intelligence to inform marketing strategy and serve as a baseline measurement for measuring the success of future marketing activities.

We were impressed with the initial response from Mackman Research as it was intelligent and sensibly priced. Importantly because they are an East Anglian business they were able to bring a local understanding and knowledge to the project as well as offering cost savings.

We subsequently commissioned Mackman Research to undertake qualitative and quantitative research in the form of face-to-face interviews. They undertook the complete project (design of the methodology, questionnaire, data collection, analysis, and reporting) within time and to budget. At all times the staff at Mackman Research were very professional and easy to deal with.

The findings were clearly presented and have proved invaluable in helping to shape the marketing activities of the shopping centre. I can recommend Mackman research without hesitation as a specialist research company with whom you can place your trust. We intend to continue using their services.


Shopping Centre
Anonymous Agency

Business Market Research & Market Intelligence

Mackman Research is a UK research company based in Suffolk, East Anglia providing business market research, market intelligence and customer research.  Our innovative research design and research methodologies inform decision-making.

Mackman Research specialise in satisfaction surveys and other market research services. If you require a small, full service research company for qualitative research or quantitative research, we can gather, collate and analyse on your behalf.

Customer Research

We are a customer research specialist with a strong track record of delivering business to business customer satisfaction surveys to senior executives.  Our customer satisfaction research methodologies include face to face, telephone, online, and postal.  The most effective customer satisfaction survey makes important up front considerations about objectives, methodology, questionnaire design, timescales, analysis, reporting methods, and incentives.

All customer survey satisfaction is conducted following strict ethical guidelines as laid down by the Market Research Society (MRS).

Market Intelligence

Mackman Research provides a range of market intelligence research services to inform decision making.  This research demands justifiable methodologies and research practices.  Market intelligence may range from conducting qualitative interviews, to large-scale (quantitative) information gathering and statistical analysis.

Mackman Research has a team of highly qualified and experienced market research specialists who are able to meet the needs of both small and large organisations.

Mackman Research Approach

We treat every project individually and not a templated one product fits all approach. Our tailored research services ensure that results are statistically sound and relevant to the needs of the client that has commissioned them. Careful consideration is given to the research methods employed and we will often use a blended approach.  All market research projects are managed by a Senior Market Researcher or Company Director and are conducted following strict ethical guidelines as laid down by the Market Research Society (MRS).

Market Intelligence Services

Awareness Surveys & Brand Tracking

Competitor Research

Customer Satisfaction Surveys

Face-to-Face Interviews

Focus Groups

Mystery Shopping

Online Surveys

Qualitative Research

Quanititative Research

Telephone Interviews