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Market Research Solutions

Testimonials
We enlisted the support of the Mackman Group to help provide a solution to a customer questionnaire problem, which arose due to an unprecedented level of response. The questionnaire had been sent out with a twice yearly magazine we produce to approximately 15,000 readers and we received 1,400 back. These were paper questionnaires and we quickly realised that the time and skills needed to input and analyse this data was not on hand within the organisation. Bearing this in mind we decided to look for a reputable agency that could help us deal with this effectively on a pro-bono basis, as we didn’t have funds available to enable us to cover the cost for this work.

The team at Mackman Group stepped up and managed to provide us with an online data management tool, which provided our admin team with a tailored method for inputting data quickly and easily and would allow for the data to be managed and worked accordingly. Not only did Mackman do this, but they worked to produce the insight and data from the questionnaire, which we needed and was in reality the most important part of the exercise.

The responses we’ve had have been fantastic, and mainly from frail older people in Suffolk, who need extra support and assistance to live independently. Not only has the exercise helped us understand the needs of older people in the county better, but it also raised some important questions, which will help our organisation drive forward new ideas in the future.


Jonathan Skermer
Age Concern

Complete Market Research Solutions

Mackman Research is a UK market research solutions company based on the Essex Suffolk border with easy links to London, Cambridgeshire & Norfolk.

We provide tailored market research solutions to public and private sector organisations.  Our market research solutions provide innovative market research design and market research methodologies to inform decision-making.

Mackman Research specialise in social research, customer satisfaction surveys, staff satisfaction surveys and other market research solutions. If you require a small, full service market research services company for qualitative research or quantitative research, we can gather, collate and analyse on your behalf.

Core Research Solutions

Customer Satisfaction Surveys

We are a customer satisfaction research specialist with a strong track record of delivering business to business customer satisfaction surveys to senior executives.  Our customer satisfaction research methodologies include face to face, telephone, online, and postal.  The most effective customer satisfaction research makes important up front considerations about objectives, methodology, questionnaire design, timescales, analysis, reporting methods, and incentives.

All customer satisfaction surveys are conducted following strict ethical guidelines as laid down by the Market Research Society (MRS).

Social Research

Social research demands justifiable methodologies and research practices.  Social research may range from conducting qualitative interviews, to large-scale (quantitative) information gathering and statistical analysis such as local and national crime rates.

Mackman Research has a team of highly qualified and experienced social research specialists who are able to meet the needs of both small and large organisations.

Telephone Interviews

Telephone interviews were once considered an inferior substitute to face to face surveys.  Today telephone interviews are a widely used method of gathering survey data. Mackman Research specialises in low volume telephone interviews to senior executives.  We do not operate a call centre operation but instead have a small number of  very skilled telephone interview researchers.  We encourage you to have direct contact with the telephone interviewers working on your project.

Mackman Research Approach

We treat every project individually and not a templated one product fits all approach. Our tailored research solutions ensure that results are statistically sound and relevant to the needs of the client that has commissioned them. Careful consideration is given to the research methods employed and we will often use a blended approach.  All market research projects are managed by a Senior Market Researcher or Company Director and are conducted following strict ethical guidelines as laid down by the Market Research Society (MRS).

Market Research Services Links

Awareness Surveys & Brand Tracking

Competitor Research

Customer Satisfaction Surveys

Face-to-Face Interviews

Focus Groups

Mystery Shopping

Online Surveys

Telephone Interviews