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Mystery Shopper Agency

Testimonials
We needed research to provide market intelligence to inform marketing strategy and serve as a baseline measurement for measuring the success of future marketing activities.

We were impressed with the initial response from Mackman Research as it was intelligent and sensibly priced. Importantly because they are an East Anglian business they were able to bring a local understanding and knowledge to the project as well as offering cost savings.

We subsequently commissioned Mackman Research to undertake qualitative and quantitative research in the form of face-to-face interviews. They undertook the complete project (design of the methodology, questionnaire, data collection, analysis, and reporting) within time and to budget. At all times the staff at Mackman Research were very professional and easy to deal with.

The findings were clearly presented and have proved invaluable in helping to shape the marketing activities of the shopping centre. I can recommend Mackman research without hesitation as a specialist research company with whom you can place your trust. We intend to continue using their services.


Shopping Centre
Anonymous Agency

Mystery Shopper Agency

Mystery shopper agency providing experienced mystery shoppers based in Sudbury covering mainly Suffolk, Essex, Norfolk and Cambridgeshire.

Our mystery shopper agency can make contact with your company in order to assess your levels of service, customer care and staff capabilities.

All mystery shopper projects strictly comply with Market Research Society (MRS) guidelines.

As a method of gathering competitor information, mystery shopping can also be used to benchmark your service levels against those of your competitors.

Mystery shopping projects can be undertaken face-to-face or by phone and can be used to assess:

  • People skills & behaviour
  • The physical environment
  • Processes & procedures

Definition of Mystery Shopping by the MRS

“Mystery shopping can be defined as the use of individuals trained to experience and measure any customer service process, by acting as potential customers and in some way reporting back on their experiences in a detailed and objective way. It differs from other research techniques in that the evaluator does not declare his/her presence and the respondent is unaware at the time of the interaction that it is in any way different from a normal customer contact. Ideally results from this technique should be used more for directing training and for rewards schemes rather than for disciplinary purposes.”

Mystery Shopper Purchases

The value of any purchases made by our mystery shopper agency during the course of a mystery shopper project are charged at cost and receipts will be provided.

Mystery Shopper Reporting

As standard we will provide a copy of each individual mystery shopper visit checklist.  In addition we will produce a full summary report at the end of the mystery shopper project.  The summary mystery shopping report will bespoke and tailored to the needs of each commissioning client.  We can also publish your results securely online to enable real time updating of results that may be access by multiple parties within your organisation.

Request a quotation

Contact our mystery shopper agency today with your requirements and we can quickly generate a quotation.

Click here to make an enquiry

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