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Mystery Shopping Service

Testimonials
We needed research to provide market intelligence to inform marketing strategy and serve as a baseline measurement for measuring the success of future marketing activities.

We were impressed with the initial response from Mackman Research as it was intelligent and sensibly priced. Importantly because they are an East Anglian business they were able to bring a local understanding and knowledge to the project as well as offering cost savings.

We subsequently commissioned Mackman Research to undertake qualitative and quantitative research in the form of face-to-face interviews. They undertook the complete project (design of the methodology, questionnaire, data collection, analysis, and reporting) within time and to budget. At all times the staff at Mackman Research were very professional and easy to deal with.

The findings were clearly presented and have proved invaluable in helping to shape the marketing activities of the shopping centre. I can recommend Mackman research without hesitation as a specialist research company with whom you can place your trust. We intend to continue using their services.


Shopping Centre
Anonymous Agency

Mystery Shopping Service

Mackman Research is a leading mystery shopping service company in East Anglia providing experienced mystery shoppers covering mainly Suffolk, Essex, Norfolk and Cambridgeshire.

Our mystery shopping service team will make contact with your organisation in order to assess your levels of service, customer care and staff capabilities.  Ambitious companies combine mystery shopping techniques with customer satisfaction surveys for a truly proactive approach.

As a method of gathering competitor information, mystery shopping services can also be used to benchmark your service levels against those of your competitor companies.

Mystery shopping projects can be undertaken face-to-face or by phone and can be used to assess:

  • People skills & behaviour
  • The physical environment
  • Processes & procedures

Definition of Mystery Shopping by the MRS

“Mystery shopping can be defined as the use of individuals trained to experience and measure any customer service process, by acting as potential customers and in some way reporting back on their experiences in a detailed and objective way. It differs from other research techniques in that the evaluator does not declare his/her presence and the respondent is unaware at the time of the interaction that it is in any way different from a normal customer contact. Ideally results from this technique should be used more for directing training and for rewards schemes rather than for disciplinary purposes.”

Mystery Shopping Service – Purchases

The value of any purchases made by our mystery shopper company during the course of a mystery shopping project are charged at cost and receipts will be provided.

Mystery Shopping Service – Reporting

As standard we will provide a copy of each individual mystery shopping visit checklist.  In addition we will produce a full summary report at the end of the mystery shopping project.  The summary mystery shopping report will bespoke and tailored to the needs of each commissioning client.  We can also publish your results securely online to enable real time updating of results that may be access by multiple parties within your organisation.

Request a quotation

Contact our mystery shopping service team today with your requirements and we will quickly generate a quotation.

Click here to make an enquiry

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