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Phone Market Research

Testimonials
We enlisted the support of the Mackman Group to help provide a solution to a customer questionnaire problem, which arose due to an unprecedented level of response. The questionnaire had been sent out with a twice yearly magazine we produce to approximately 15,000 readers and we received 1,400 back. These were paper questionnaires and we quickly realised that the time and skills needed to input and analyse this data was not on hand within the organisation. Bearing this in mind we decided to look for a reputable agency that could help us deal with this effectively on a pro-bono basis, as we didn’t have funds available to enable us to cover the cost for this work.

The team at Mackman Group stepped up and managed to provide us with an online data management tool, which provided our admin team with a tailored method for inputting data quickly and easily and would allow for the data to be managed and worked accordingly. Not only did Mackman do this, but they worked to produce the insight and data from the questionnaire, which we needed and was in reality the most important part of the exercise.

The responses we’ve had have been fantastic, and mainly from frail older people in Suffolk, who need extra support and assistance to live independently. Not only has the exercise helped us understand the needs of older people in the county better, but it also raised some important questions, which will help our organisation drive forward new ideas in the future.


Jonathan Skermer
Age Concern

Phone Market Research

Phone market research was once considered an inferior substitute to face to face surveys.

Today phone market research is a widely used method of gathering survey data. Mackman Research specialises in low volume, high quality phone market research surveys of senior executives or “crown jewel” clients.  We do not operate a call centre operation but instead have a small number of  very skilled phone market researchers.  We encourage you to have direct contact with the phone market researchers working on your project.

Advantages of phone market research

Telephone questionnaires have some significant advantages:

  • Answers to questions asked in a phone interview are often as valid as those asked face to face.
  • Phone market research interviews have the impersonal quality of self-administered questionnaires and the personal quality of face to face interviews.  So, telephone surveys are unintimidating (like self administered questionnaires), but allow interviewers to probe or answer questions dealing with ambiguity of items (just as in a personal interview).
  • Phone market research surveying is less expensive than face to face interviewing and is convenient.  It is not without effort though as often telephone interviewers need to call back many times to numbers that don’t answer.  We frequently make as many as 10 attempts to call back potential phone interview respondents.
  • There is no reaction to the appearance of phone market research interviewers although respondents do react to accents and speach patterns.  Mackman Research phone market research interviewers are adept at voicematching techniques.
  • Phone market research interviewing is safe to undertake.

Mackman Research treats every project individually

We do not use a templated one product fits all approach. Our tailored design ensures that our results are statistically sound and relevant to the needs of the client that has commissioned them.  Careful consideration is given to the research method employed and we will often use a blended approach.  Other methods that we employ include:

Quantitative Research Methods

Please do not hesitate to call us to discuss your phone market research needs or to request a quotation, enquiries can be made online by completing our research enquiry form.

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