Research Methods

Mackman Research treats every project individually.

We do not use a templated one product fits all approach. Our tailored design ensures that our results are statistically sound and relevant to the needs of the client that has commissioned them.  Careful consideration is given to the research method employed and we will often use a blended approach.  Methods that we employ include:

• Face-to-face interviews
• Focus groups
• Online surveys
• Participant observation
• Postal surveys
• Telephone interviews

Tailored Research

Tailored design is a scientific approach to conducting sample surveys that focuses on reducing the four sources of survey error:

• Coverage
• Sampling
• Nonresponse
• Measurement

Our tailored approach has led us to develop a set of solid survey processes that underpin all our research projects.  Central to this approach is the requirement that a research specialist determines the correct research method or research methods for any particular project.  Our innovative research design and research methodologies inform decision-making.

Tailoring is about developing survey procedures that build positive social exchange and encourage response by taking into consideration elements such as:

• Who has commissioned the project
• The nature of the survey population and variations within it
• The content of the survey questions
• Timescales
• Budget
• Quality of available data

In the event that you are considering research then please do not hesitate to call us to discuss your needs or to request a quotation.