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Participant Observation

Testimonials

We commissioned the services of Mackman Research following a competitive selection process. We required a capable and experienced research company to deliver research findings in support of a legal case. Mackman Research responded to our initial enquiry with a well thought out and sensibly priced proposal.

They undertook quantitative research and confidently managed the complete project including design of the methodology, questionnaire, data collection, analysis, and reporting. This was done within time (despite incredibly tight timescales) and to budget. We found all staff to be highly responsive, professional and a pleasure to deal with.

The findings were clearly presented and are a central piece of evidence that we expect to help us to win the case.

We do not hesitate to recommend Mackman research as a specialist research company that you can trust to deliver research of a high standard. Their customer service is outstanding, they exceed expectations and have a hands on, can do approach.

Vicki Woolf
Jaffe Porter Crossick LLP

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Participant Observation

Participant Observation is a research strategy that involves getting close to people. It requires the researcher to make the participants feel comfortable enough in their prescence in order that observations are recorded about their lives. Participant observation data gathered can be both qualitative and quantitative.

Participant observation normally involves fieldwork and can involve three very different approaches:

Complete participation involves deception where the researcher is required to join a group without letting on what they are doing.
Participant observers can be insiders who observe and record (observing participants), or outsiders who participate and record (participating observers).
Complete observer involves the researcher following people around and recording their behaviour with the minimum of interaction between researcher and group.

Particpant observation requires a special type of researcher. Mackman Research has a participant observation specialist on the team who is adept at this particular method.

In the event that you are considering participant observation research then please do not hesitate to call us to discuss your needs or to request a quotation.