Satisfaction Research

Mackman Research is a UK satisfaction research company based on the Essex Suffolk border with easy links to London, Cambridgeshire & Norfolk.

We provide tailored satisfaction research to public and private sector organisations. Our company designs innovative satisfaction research and satisfaction research methodologies to inform decision-making. Satisfaction research methodologies include face to face, telephone, online (web), and postal.

Mackman Research is a specialist business to business satisfaction research company. If you require a small, full service satisfaction research company for qualitative research or quantitative research, we can gather, collate and analyse on your behalf.

Our satisfaction surveys are “low volume and extremely high quality”.

The most effective satisfaction surveys make important up front considerations about objectives, methodology, questionnaire design, timescales, analysis, reporting methods, and incentives. We lead you through the satisfaction research process ensuring that your organisation maximises the benefit of satisfactionresearch.

Although the process of conducting satisfaction research can be therapeutic in itself it is the post-survey analysis, response and action that will ultimately determine how useful and effective the satisfaction survey process has been. Particular attention is paid to verbatim commentary whilst conducting satisfaction research.

Outsourcing the task of conducting satisfaction research to a specialist third party has numerous benefits:

It eliminates bias or the potential to be accused of bias
Response rates increase making the survey more statistically sound
Respondents are more inclined to give frank responses

Satisfaction research can also be a great public relations exercise. All Mackman Research satisfaction research surveys are conducted following strict ethical guidelines as laid down by the Market Research Society (MRS).