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Social Researcher

Social Researcher

Our social research team is managed by Gemma Mackman who has a background in the social sector and is an experienced and professional social researcher.

Following a career in the social sector and having completed Sociology Post Graduate and Masters Degrees at Essex University, Gemma established the company in 2003. Gemma is a member of the Market Research Society and the Social Research Association and is experienced in ethnographic research methods designed to reach sensitive groups.

A social researcher uses accountable research methodologies and research practices to carry out qualitative and quantitative research. Qualitative research may include conducting in-depth interviews or direct participant observation, to understand social trends. Quantitative information gathering endeavours to understand social events through statistical analysis such as local and national crime rates.

All Mackman social researchers will have completed specific research methodology training (ESRC approved) and have experience within the multi-faceted field of social research.


Social Research Teams

When undertaking a research project each individual social researcher is carefully selected according to specific experience and subject knowledge, matching the right social researcher with the right project. Our selection process creates a unique research team that has insight into specific industries, organisations and sectors.

Mackman Research Approach

We treat every project individually and not a templated one product fits all approach. Our tailored social research services ensure that results are statistically sound and relevant to the needs of the client that has commissioned them. Careful consideration is given to the research methods employed and we will often use a blended approach.  All social research projects are conducted following strict ethical guidelines as laid down by the Market Research Society (MRS).


Our team of highly qualified and experienced social research specialists is able to meet the needs of both small and large organisations. We cover broad issues of social research to help inform policy development and decision making.

If you have a requirement for social marketing research, please contact us for an informal discussion, quotation or formal tender.



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