Posts Tagged ‘Mystery Telephone Shopping’

Posts Tagged ‘Mystery Telephone Shopping’

Mystery Shopping – Telephone Calls

Background

Mackman Research was commissioned by global engineering company, Atkins to conduct a mystery shopper audit. The telephone mystery shop was to one of their central call-centres. The centre processes calls from customers such as the police, local councils, members of the public and the Highways Agency Traffic Control.

Approach

Atkins supplied Mackman Research with a potential set of questions for the mystery telephone shop. Based on this remit, a call summary checklist was put together by Mackman Research to measure the four elements of customer service stated by Atkins, to help monitor and improve overall services. The checklist questions covered areas such as the speed of response, courtesy of response, length of telephone call and the overall satisfaction level of the call, based on Atkins training criteria. An individual checklist was completed by a Mackman senior researcher for each telephone call.

For the mystery shopping to be relevant and credible, Atkins supplied Mackman Research with a list of 32 straight forward scenarios based on previous calls to the call-centre and the researchers made secret calls posing as a genuine caller. Calls were scheduled against staff rotas, to ensure the maximum likelihood of speaking to all call operatives over the calling period.

Results

The results provided a firm measure of levels of service at the call-centre according to the clients’ target areas. Mackman Research delivered a complete investigative report to the client. The data has been used as a training incentive for staff and is an essential tool to help increase staff efforts.


Mackman Research commended for secret telephone mission.

In December last year, Mackman Research conducted a mystery shopper audit for the leading highways infrastructure and maintenance provider, Atkins (Area 6 MAC Contract). The telephone mystery shop involved Mackman researchers posing as members of staff and members of the public, calling in with a highways concern.

Communications Manager, Melanie Willis, gave the following testimonial, “We commissioned Mackman Research to conduct a mystery telephone shop of our 24 hour network control centre. Mackman carried out the ‘mystery shop’ very effectively. They made every effort to understand the needs and scope of the project and did exactly what they said they were going to do. When the methodology had to change (due to unforeseen severe weather conditions) they were quick to respond. The final report presented the results in a clear and objective way and was produced very quickly. I would recommend using Mackman Research for mystery shopping projects; they did an excellent job for us.”

For more information on our mystery shopping services and to discuss how mystery shopping can benefit your organisation, contact Mackman Research on 01787 388 038.