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Mackman Research is open. Our team are working from home to help you and your business grow through the extraordinary circumstances created by COVID-19 and beyond. We are welcoming new enquiries at this time and would be pleased to discuss your requirements.
Research specialists | Informing decisions

Your full service market research agency.

Our team of specialist researchers will work with you to design research that delivers meaningful and user friendly insight.
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DR GEMMA MACKMAN & PAUL MACKMAN
Owners
About Us

One of East Anglia's leading market research companies.

Mackman Research is a full service market research agency with a proven track record in gathering robust data that meets with organisational objectives. Our research services help businesses refine and grow, bringing organisations closer to their customers with in-depth understanding of customer behaviours and needs.

Established in 2003, we are proud to have worked with many different businesses and charities across a broad spectrum of sectors ranging from education, care and energy providers, engineering and technical specialists, to legal and financial services. Our happy clients take advantage of our years of experience that when combined with their own internal expert knowledge makes for impressive research outcomes. Our boutique team of researchers are qualified to Masters level and above, and we each have a specialist research interest. Find out more about the Mackman Research team by clicking the button below.
About Us

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Research services

We treat every research project as unique.

Customer Research

How satisfied are your customers? How do your customers rank your brand compared to that of your competitors? And how loyal are they to your brand or organisation? Find out how to gain insight from your customers and discover how to stay one step ahead of the competition.
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Brand research

How does your brand rank compared to others? How loyal are your consumers or clients to your brand, and how likely are they to recommend your product or service? Find out how we can analyse the health of your brand and help you to create a strategy for growth.
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B2B Research

Are you looking for a B2B research specialist? We structure our B2B research around the characteristics and needs of your clients. Find out how we collaborate with businesses to deliver meaningful findings and forge strong bonds between you and your clients.
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NPS

Want to gauge the overall satisfaction of your customers without undertaking full scale research? Net Promoter Scores are simple surveys that test customer loyalty. Find out how a simple NPS survey can help you to move your business forward.
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Our sectors

From international brands to essential local charities, our research has guided decisions.
We are proud of our story so far and are lucky to have worked with premium brands and some truly inspirational organisations. We are specialists in research and information gathering and our work spans many sectors. See how we have delivered insight that has created growth and cultivated change.
  • PROFESSIONAL SERVICES
  • MANUFACTURING
  • RENEWABLES, ENERGY & ENVIRONMENT
  • GOVERNMENT
  • HEALTH & SOCIAL
  • B2B
  • CONSUMER
  • BANKING & FINANCE
View Our Work

Research methods

How we deliver robust and meaningful insight.

Quantitive Research

We specialise in high quality insight. This extends to our quantitative methods where we always deliver the very best data and recommendations, helping you to create strategies for change.
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Telephone Research

Our specialist qualitative researchers have years of experience as moderators and ethnographers, and we pride ourselves in our humanistic approach to uncovering what can often be sensitive information.
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Online Surveys

At Mackman Research, our highly qualified team can navigate their way through secondary data with ease, helping you to make thoroughly informed decisions.
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Qualitative Research

Our specialist qualitative researchers have years of experience as moderators and ethnographers, and we pride ourselves in our humanistic approach to uncovering what can often be sensitive information.
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Focus Groups

Our specialist qualitative researchers have years of experience as moderators and ethnographers, and we pride ourselves in our humanistic approach to uncovering what can often be sensitive information.
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Desk Research

At Mackman Research, our highly qualified team can navigate their way through secondary data with ease, helping you to make thoroughly informed decisions.
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What Our Clients Say

  • “Not only has the exercise helped us better understand the needs of older people in the county, but it also raised some important questions, which will help our organisation drive forward new ideas in the future.”
    Jonathan Skermer – Marketing/Development Manager, Age UK Suffolk
  • “Their collaborative and plain speaking approach makes working with them a pleasure. High standards are maintained at every part of the research process from questionnaire design, through to data collection, analysis, and the concise presentation of results. In particular we appreciate their no-nonsense approach to reporting results in a concise and graphical manner that is easily understood.”
    Stephen Duffety – Senior Partner, Baker Tilly Tax and Accountancy
  • “Mackman has worked professionally at all times, enabling clear presentation of the results to identify key trends and areas for growth and improvement of the Customer Services team now and in the future.”
    Sharlene Moffitt – International Customer Services Manager, Twinings

Case Studies

See how our insight makes a measurable difference.

Our latest News

Find out what we're up to and keep up with our latest projects at Mackman Research.

Our latest Blog Posts

From research tips to industry updates.

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