Menu

Latest News

Making a difference where it counts

We want to share with you, one particular way in which we support a local charity that has had a profound impact on our team. We’ve been working with The Bridge Project in Sudbury for years. It’s a charity that exists to provide a ‘community within a community’, that helps vulnerable people living in the […]

Staff Focus: Sarah Nagra

Sarah joined Mackman as a Client Lead in September 2014. Representing clients at every turn, she works closely with all departments – research, design, technical and communications – to ensure that we’re meeting our clients’ needs. Joining Mackman with a background in marketing, working alongside creative agencies across a wide range of projects, she has […]

How much data do I need for my research project?

This is a common question we get asked, and one that needs careful consideration because talking to the right number of people or getting a significant number of people to answer your survey is vital to the statistical reliability of your research. But how do you know how many respondents are enough? How big does […]

New MRS Code of Conduct

The Market Research Society (MRS) has launched and updated a new edition of their Code of Conduct, which will come in to effect on 1st September 2014, and is relevant for market, social and opinion research. The Code is significant to the research industry because it underpins ethical research, best practice guidance, legal instruction and […]

Electrical Oil Services Customer Perception Survey

The Mackman team are working in collaboration with EOS to provide a strategic marketing plan for the company and the customer survey is the beginning of this substantial project. As part of the EOS contract, Mackman Research designed a questionnaire, carried out telephone interviews, an online survey, analysed the information and prepared a findings report […]

Mackman take on Sudbury fun run

On Friday 18th April, Mackman’s technical department took on the Sudbury fun run. James and Adam both ran the traditional five mile course around Sudbury in just under 40 minutes, ending in Belle Vue Park. James Royce, Technical Lead said, “The Sudbury fun run is renowned for being a busy event, so we made sure […]

Lost digital treasures

In the news last week was the discovery of 28 digital works of art created by the late artist Andy Warhol as part of a commission for the 1985 launch of the Commodore Amiga (remember those?). The discovery was the culmination of a three year project to recover the contents of files found on floppy […]

Keeping research respectful – MRS clamp down on sugging

CEO of the MRS, Jane Frost has made it clear that there must be a division between what ethical research is and what direct marketing is. Research gets an unfortunate name from a few baddies in the industry who disguise the work they do as customer research. They are often a product marketer falsely pretending […]

CIM National Excellence Award Winners

It’s been a good week at Mackman. Not only are we celebrating our 10th Anniversary this month, but we were awarded the Marketing Excellence Award in the Education Category at the Chartered Institute of Marketing’s (CIM) national awards ceremony.We were one of just 23 winners, selected from hundreds of entries, and accepted our award from […]

Customer Satisfaction Survey – Mixed Methodology

Background Specflue is the UK’s number one supplier of flue, chimney and renewable energy solutions, based in Sudbury Suffolk and Honiton, Devon. The business was founded in 1992 as an independent company, with the guiding principles of innovation, the provision of top class products and outstanding service. These elements allowed Specflue to grow into a […]