Mackman Research conducts Twining's Survey

July 13th, 2012

What the client says


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TwiningsMackman Research conduct Twining’s International Tea Supply Survey

Mackman Research are delighted to be conducting the International Customer Services Satisfaction Survey for the sixth year in a row. Mackman have been commissioned to carry out the annual Twinings survey since 2007 and have gained a significant understanding of how Twining’s international customer base and tea / ovaltine operations perform.

The online survey makes contact with Twining’s customers from countries across the world, from Brazil to Australia. The annual satisfaction survey is live for three weeks in July to help Twinings improve customer service levels to meet customer requirements.

Research Director, Gemma Mackman commented, 'The Twinings brand is highly regarded across the world and Twinings know the importance of customer satisfaction to their global business. The year on year comparative results have proved highly beneficial to Twinings operations, especially during a period of change. Twelve-monthly comparative results are important to any business that needs to take a look at continuous customer satisfaction levels, because they give early indications of areas which need development. This type of research can also increase customer loyalty and is great at strengthening the supplier client relationship.'

To learn more about our customer satisfaction surveys, please visit the Mackman Research website by clicking here.