Research Staff

To have a theory is not enough. For businesses any decision making should be based on evidence - not guess work

Gemma Mackman Research Director


We are proud that Mackman constantly contributes to the well-being of our community by giving services and time.

Amanda Ansell Researcher


Our business is all about collaboration and long term relationships with clients, colleagues and suppliers. Working this way with a focus on shared goals and values ensures that together we grow.

Paul Mackman Managing Director


There's a great buzz in the office, with everybody striving for excellence and improvement.

Merv Royce Financial Controller


Working at Mackman is varied and fast paced. It is a rewarding role working alongside like minded people.

Abi Mackman Researcher


Everyday we're met with real challenges, which is a part of what I love about Mackman – it's just so satisfying to be able to solve problems head on, supported by a terrific team.

James Royce Digital Lead

Mackman Research has its roots in social marketing research

Our social marketing research team is managed by Gemma Mackman who has a background in the social sector and is an experienced and professional social researcher.

Following a career in the social sector and having completed Sociology Post Graduate and Masters Degrees at Essex University, Gemma established the company in 2003. Gemma is a member of the Market Research Society and the Social Research Association and is experienced in ethnographic research methods designed to reach sensitive groups.

We take our social marketing research seriously, providing robust social marketing research with transparent analysis and evaluation of research findings. We have quality procedures in place to ensure a traceable clear path of social marketing research.

Social marketing research uses accountable research methodologies and research practices and can be split into two broad categories of qualitative and quantitative research. Qualitative research may include conducting in-depth interviews or direct participant observation, to understand social trends. Quantitative information gathering endeavours to understand social events through statistical analysis such as local and national crime rates.

Our team of highly qualified and experienced social marketing research specialists is able to meet the needs of both small and large organisations. We cover broad issues of social marketing research to help inform policy development and decision making.

If you have a requirement for social marketing research, please contact us for an informal discussion, quotation or formal tender.