Parks and Heritage Services, Chelmsford Borough Council commissioned Mackman Research to help us understand why ‘low income’ groups are ‘low users’ of public parks and gardens and recommend what could change behaviour.
The project team delivered a great piece of research. Based on our experience the following qualities were apparent: 1) Flexible: Especially since we adapted the methodology to reach target audience. 2) Question development: The team was positive and constructive in questionnaire design, integrating our local knowledge with their expertise. 3) Approachable: team adopted a collaborative and can do approach. 4) Reporting: was clear and in-depth.