Market Research specialists | Informing decisions

Your full service market research agency.

Our team of specialist market researchers will work with you to design research that delivers meaningful and user friendly insight. Contact us today to speak with a senior member of our team.

Face To Face Survey, Mackman Research, Market Research Agency

Announcement

Mackman Research has achieved the prestigious Market Research Society (MRS) Company Partner accreditation. Find out more by reading our latest update

Paul and Gemma Mackman, founders and owners of Mackman Group

A leading UK market research company.

About Us

Mackman Research is a full service market research agency with a proven track record in gathering robust data that meets with organisational objectives. Our research services help businesses refine and grow, bringing organisations closer to their customers with in-depth understanding of customer behaviours and needs. For many brands we are the market research agency of choice for B2B customer satisfaction surveys, customer research & perceptions surveys, NPS surveys, competitor research and social research.

Established in 2003, we are proud to have worked with many different businesses and charities across a broad spectrum of sectors ranging from education, care and energy & renewables providers, engineering and technical specialists, to legal and financial services. Our happy clients take advantage of our years of experience that when combined with their own internal expert knowledge makes for impressive research outcomes. Our boutique team of researchers are qualified to Masters level and above, and we each have a specialist research interest. Find out more about Mackman Research and why we are the market research agency of choice for many organisations by clicking the button below.

About Us

A Selection of our Research services

We treat every research project as unique.

View Our Full Range Of Services

Customer Research

How satisfied are your customers? How do your customers rank your brand compared to that of your competitors? And how loyal are they to your brand or organisation? Find out how to gain insight from your customers and discover how to stay one step ahead of the competition.

Brand Research

How does your brand rank compared to others? How loyal are your consumers or clients to your brand, and how likely are they to recommend your product or service? Find out how we can analyse the health of your brand and help you to create a strategy for growth.

B2B Market Research

Are you looking for a B2B market research specialist? We structure our B2B market research around the characteristics and needs of your clients. Find out how we collaborate with businesses to deliver meaningful findings and forge strong bonds between you and your clients.

NPS

Want to gauge the overall satisfaction of your customers without undertaking full scale research? Net Promoter Scores are simple surveys that test customer loyalty. Find out how a simple NPS survey can help you to move your business forward.

Sector Experience

From international brands to essential local charities, our market research has guided important decisions.

We are proud of our story so far and are lucky to have worked with so many premium brands and some truly inspirational organisations. We are specialists in market research and information gathering and our work spans many sectors. See how we have delivered insight that has created growth and cultivated change.

View Our Work

Market Research Methods

How our market research delivers robust and meaningful insight.

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What Our Clients Say

The Newt in Somerset worked with Mackman Research to undertake a customer survey. Dr Gemma Mackman was an excellent project lead, who provided expert guidance through the process of creating a survey, undertaking interviews and providing powerful customer insights. I would not hesitate to work with Mackman again, and indeed hope to in the future.
Ed Workman – Chief Executive Officer, The Newt in Somerset

Not only has the exercise helped us better understand the needs of older people in the county, but it also raised some important questions, which will help our organisation drive forward new ideas in the future.
Jonathan Skermer – Marketing/Development Manager, Age UK Suffolk

Their collaborative and plain speaking approach makes working with them a pleasure. High standards are maintained at every part of the research process from questionnaire design, through to data collection, analysis, and the concise presentation of results. In particular we appreciate their no-nonsense approach to reporting results in a concise and graphical manner that is easily understood.
Stephen Duffety – Senior Partner, Baker Tilly Tax and Accountancy

Mackman has worked professionally at all times, enabling clear presentation of the results to identify key trends and areas for growth and improvement of the Customer Services team now and in the future.
Sharlene Moffitt – International Customer Services Manager, Twinings

    
 
 
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   Mark Howland 
 June 4, 2025
 
 
 Trustindex verifies that the original source of the review is Google. Mackman Research have provided us with excellent support and advice throughout our project.  The team at Blackwater Environmental Investment in Conservation (BEIC) have found their insights and analysis invaluable with moving our work forward.
  
 
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   Matt Evans-Peace 
 July 11, 2024
 
 
 Trustindex verifies that the original source of the review is Google. We are a Microsoft Partner and engaged with Mackman to conduct a Customer Satisfaction/NPS Survey.  Farzana, Gemma and the Mackman team were a pleasure to deal with throughout and presented some great insight and valuable customer feedback.  The feedback and results were very professionally presented and we are planning to work with them again in the future.  Couldn't fault them and would recommend to anyone!
  
 
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   Stuart Oldham 
 December 27, 2023
 
 
 Trustindex verifies that the original source of the review is Google. We had a last-minute requirement for a customer satisfaction survey which the Mackman team were able to accommodate at very short notice and deliver with an extreme level of professionalism and flexibility. 5 Star service from start to finish.
  
 
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   ed1980 
 December 12, 2023
 
 
 Trustindex verifies that the original source of the review is Google. The Newt in Somerset worked with Mackman Research to undertake a customer survey. Dr Gemma Mackman was an excellent project lead, who provided expert guidance through the process of creating a survey, undertaking interviews and providing powerful customer insights. I would not hesitate to work with Mackman again, and indeed hope to in the future.
  
 
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   Sophie Earle 
 July 8, 2022
 
 
 Trustindex verifies that the original source of the review is Google. At Herts FullStop, we have found Mackman to be highly approachable and professional. We have worked with Mackman for several years now to conduct our NPS survey. The team have taken the time to understand our organisational relationship with the customer, helping to refine and scope our NPS so that we can delve deeper into research and shape our strategy. We will be using Mackman again for our next research project.
  
 
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   Henry Gatton 
 March 10, 2022
 
 
 Trustindex verifies that the original source of the review is Google. Mackman Research provided services to Holmes & Hills alongside Mackman Marketing. Their involvement in garnering and providing insight into external perceptions of the firm provided the necessary solid foundations for the work to be done by Mackman Marketing in delivering a new brand identity for the firm.
  
 
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   Ellie Winch 
 March 2, 2022
 
 
 Trustindex verifies that the original source of the review is Google. Mackman were a pleasure to work with. As a marketing professional with Suffolk Mind, I found Mackman insightful, creative communicators. We enjoyed their whole process and were thrilled with the final result. Mackman were accomodating and thorough. We would definitely recommend their services to others.
  
 
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   Mark Groves 
 July 20, 2021
 
 
 Trustindex verifies that the original source of the review is Google. In May 2021 I asked Gemma and her team to carry out a NPS satisfaction survey of our members. I was really impressed by Gemma's attention to detail and the sound advice she gave us all throughout the entire process. Gemma and the team really did excel in ensuring the best possible uptake and engagement of our members and delivered a very professional and detailed findings report, which has been invaluable. Thank you Gemma!
  
 
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   Tristan Smith 
 January 19, 2021
 
 
 Trustindex verifies that the original source of the review is Google. The team at Mackman were commissioned by Essex County Council to undertake business engagement research to gain insights into the impacts of Covid-19 and to help identify where business support should be focussed. The work carried out was at an extremely high standard, delivered on time and produced a strong set of recommendations that could subsequently be acted upon. It was a great experience working with the team who did a fantastic job.
  
 
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   Jayne Cotton 
 April 21, 2020
 
 
 Trustindex verifies that the original source of the review is Google. The team at Mackman have assisted us here at ILECS with customer satisfaction surveys which certainly gave us an insight into what our clients thought about us, compared with our opinion of what they thought about us!  The findings assisted us in may ways, including the development of a client information portal.  A great agency to work with.
  
 
  
  
 
 
      Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

Case Studies

See how our insight makes a measurable difference.

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Essex County Council: Follow-up Business Health Research

Government

Essex County Council partnered with Mackman Research to conduct follow-up research assessing the health of Essex businesses after an initial study during the COVID-19 pandemic in 2020. Discover insights from our mixed-method approach and key findings.
Digital Competitor Analysis For Leading Global Medical Technology Organisation

Health & Social

Mackman Research collaborated with a leading organisation in the medical technology sector to conduct an in-depth digital marketing competitor analysis. The project provided the client with a clearer understanding of their digital presence and position within the competitive landscape.
Clear Thinking IT Solutions – Customer Satisfaction Survey

Professional Services

Mackman Research conducted a small-scale customer satisfaction survey for Clear Thinking Solutions to receive insightful feedback on their services and identify potential areas for innovation. Learn more about our research methodology and results for this project.

Our Latest Blog Posts

From research tips to industry updates.

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Does ESG Really Matter For Us?

ESG is no longer just a concern for large corporates. As reporting expectations, procurement requirements and supply chain scrutiny continue to grow, organisations of all sizes are being asked to evidence how they operate responsibly. This article explores why ESG matters, what it means in practice, and how businesses can take a proportionate, practical approach.
Customer Research for Whitepapers: Delivering Stronger Return on Research Investment

Customer research for whitepapers is often treated as a late-stage validation exercise rather than a strategic foundation. This article explores why that approach limits impact, and how embedding structured customer insight programmes enables more credible, differentiated and commercially valuable thought leadership.
NPS vs NPS Plus: Why Customer Insight Needs More Than a Score

Explore the difference between NPS and NPS Plus. Learn why Net Promoter Score alone is not enough to drive meaningful customer insight and growth.