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Responsible AI In Research: Protecting Data, Participants & Evidence
Read more: Responsible AI In Research: Protecting Data, Participants & EvidenceAI offers new opportunities for market research, but protecting participants, confidential information and the integrity of findings remains essential. Explore the importance of responsible AI market research and how Mackman Research combines professional expertise with robust data security and AI governance.
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AI Can Make Market Research Faster. But Can It Really Tell Us What People Think?
Read more: AI Can Make Market Research Faster. But Can It Really Tell Us What People Think?AI is transforming market research, helping researchers analyse information faster and challenge their thinking. But when it comes to understanding real people, human judgement, context and first-hand experience remain essential.
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Cyber Essentials Plus: Additional Assurance Behind Our Research
Read more: Cyber Essentials Plus: Additional Assurance Behind Our ResearchMackman Research, as part of Mackman Group, has achieved Cyber Essentials Plus certification, providing additional independent assurance around the technical safeguards supporting our research and reinforcing our commitment to responsible information management.
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Does ESG Really Matter For Us?
Read more: Does ESG Really Matter For Us?ESG is no longer just a concern for large corporates. As reporting expectations, procurement requirements and supply chain scrutiny continue to grow, organisations of all sizes are being asked to evidence how they operate responsibly. This article explores why ESG matters, what it means in practice, and how businesses can take a proportionate, practical approach.
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Customer Research for Whitepapers: Delivering Stronger Return on Research Investment
Read more: Customer Research for Whitepapers: Delivering Stronger Return on Research InvestmentCustomer research for whitepapers is often treated as a late-stage validation exercise rather than a strategic foundation. This article explores why that approach limits impact, and how embedding structured customer insight programmes enables more credible, differentiated and commercially valuable thought leadership.
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NPS vs NPS Plus: Why Customer Insight Needs More Than a Score
Read more: NPS vs NPS Plus: Why Customer Insight Needs More Than a ScoreExplore the difference between NPS and NPS Plus. Learn why Net Promoter Score alone is not enough to drive meaningful customer insight and growth.
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Why Measuring Leadership Progression Matters
Read more: Why Measuring Leadership Progression MattersLeadership equality starts with understanding how careers progress. Learn why measuring leadership pathways across your workforce reveals where opportunities narrow, helps organisations support women in leadership, and ensures progression policies align with fair and inclusive leadership development.
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From Surviving To Thriving: When Market Research Goes Beyond Customer Opinion
Read more: From Surviving To Thriving: When Market Research Goes Beyond Customer OpinionMany organisations still view research as a way to measure customer opinion, but its real value is far greater. This article explores how strategic research uncovers organisational barriers, informs leadership decisions and supports sustainable growth.
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Internal Impact: What Every Business Needs to Know
Read more: Internal Impact: What Every Business Needs to KnowImpact isn’t just a buzzword, it’s the link between people, purpose, and performance. Learn why understanding internal impact is essential for sustainable business success.
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New Client: Get Cycling CIC
Read more: New Client: Get Cycling CICWe’re proud to be partnering with Get Cycling CIC to evaluate the long-term impact of their inclusive cycling programme, Pathways to Pedals. Find out how our research will help showcase the lasting social and wellbeing benefits of cycling for people of all ages and abilities.
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