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Why Measuring Leadership Progression Matters
Read more: Why Measuring Leadership Progression MattersLeadership equality starts with understanding how careers progress. Learn why measuring leadership pathways across your workforce reveals where opportunities narrow, helps organisations support women in leadership, and ensures progression policies align with fair and inclusive leadership development.
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From Surviving To Thriving: When Market Research Goes Beyond Customer Opinion
Read more: From Surviving To Thriving: When Market Research Goes Beyond Customer OpinionMany organisations still view research as a way to measure customer opinion, but its real value is far greater. This article explores how strategic research uncovers organisational barriers, informs leadership decisions and supports sustainable growth.
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Internal Impact: What Every Business Needs to Know
Read more: Internal Impact: What Every Business Needs to KnowImpact isn’t just a buzzword, it’s the link between people, purpose, and performance. Learn why understanding internal impact is essential for sustainable business success.
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New Client: Get Cycling CIC
Read more: New Client: Get Cycling CICWe’re proud to be partnering with Get Cycling CIC to evaluate the long-term impact of their inclusive cycling programme, Pathways to Pedals. Find out how our research will help showcase the lasting social and wellbeing benefits of cycling for people of all ages and abilities.
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Key Aspects of Sustainability to Measure with Customers, Employees & Stakeholders
Read more: Key Aspects of Sustainability to Measure with Customers, Employees & StakeholdersSustainability success starts with listening. Learn which environmental, social, and ethical themes to measure across your audiences to ensure your efforts align with their values and expectations.
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Understanding The NPS Score
Read more: Understanding The NPS ScoreNet Promoter Score (NPS) is a popular way to measure customer loyalty—but it’s often misunderstood. Learn what NPS really tells you, where its limits lie, and how to get more meaningful insights by asking the right follow-up questions.
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The Demand for Competitor Research: Beyond Web Analytics
Read more: The Demand for Competitor Research: Beyond Web AnalyticsWeb analytics may reveal where your competitors stand—but only customer research can explain why. Discover how combining data with direct insight leads to smarter competitor strategies.
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Employee Surveys: The Overlooked Key to Value-Led Engagement
Read more: Employee Surveys: The Overlooked Key to Value-Led EngagementCustomer insight is vital—but employee insight is often the missing piece. Discover how employee surveys reveal value alignment and drive internal engagement for long-term success.
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New Client: Maxis GBN
Read more: New Client: Maxis GBNMackman Research is partnering with MAXIS GBN to deliver a global research programme, combining quantitative and qualitative methods to assess service experience, satisfaction, and partnership effectiveness.
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‘Buy Cheap, Buy Twice’ – Why Business Research Must Be Treated As A Strategic Investment
Read more: ‘Buy Cheap, Buy Twice’ – Why Business Research Must Be Treated As A Strategic InvestmentToo many businesses treat research as a cost to cut, not a strategic tool to drive confident decisions. This article explores why investing in high-quality research upfront can save time, money, and missed opportunities in the long run.
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