Research Methods

How we gather insight
All of our methodological approaches are driven by the desire to provide high quality, robust, and meaningful information.

At Mackman Research, we use the methodological approach that is most suited to a project's aims and objectives. This means that whilst there are common methods, we frequently mix methodologies so that we can get the very best level of information on your behalf. As the title implies, quantitative methods aim at gathering high volume insight, and qualitative seek quality or detailed information.

Adding secondary research into the methodological mix allows our clients to obtain a 360º view of customer needs, user experience, brand health and operating markets. Read our quantitative section to view the sub-methods used to collect high volumes of data, our qualitative section to learn about the many divisions of in-depth inquiry, and our secondary research section to find out how insight can elevate your market position.

Find out more about each of our core research methods by clicking the links below.

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