Research Methods

How we gather insight

All of our methodological approaches are driven by the desire to provide high quality, robust, and meaningful information.

At Mackman Research, we use the methodological approach that is most suited to a project's aims and objectives. This means that whilst there are common methods, we frequently mix methodologies so that we can get the very best level of information on your behalf. As the title implies, quantitative methods aim at gathering high volume insight, and qualitative seek quality or detailed information.

Adding secondary research into the methodological mix allows our clients to obtain a 360º view of customer needs, user experience, brand health and operating markets. Read our quantitative section to view the sub-methods used to collect high volumes of data, our qualitative section to learn about the many divisions of in-depth inquiry, and our secondary research section to find out how insight can elevate your market position.

Find out more about each of our core research methods by clicking the links below.

Qualitative Research

Quantitative Research

Secondary Research

What Our Clients Say

            
                        “Not only has the exercise helped us better understand the needs of older people in the county, but it also raised some important questions, which will help our organisation drive forward new ideas in the future.”
                        
Jonathan Skermer – Marketing/Development Manager, Age UK Suffolk                    

                        “Their collaborative and plain speaking approach makes working with them a pleasure. High standards are maintained at every part of the research process from questionnaire design, through to data collection, analysis, and the concise presentation of results. In particular we appreciate their no-nonsense approach to reporting results in a concise and graphical manner that is easily understood.”
                        
Stephen Duffety – Senior Partner, Baker Tilly Tax and Accountancy                    

                        “Mackman has worked professionally at all times, enabling clear presentation of the results to identify key trends and areas for growth and improvement of the Customer Services team now and in the future.”
                        
Sharlene Moffitt – International Customer Services Manager, Twinings

Meeting of people with notepads at a bench outdoors

Case Studies

See how our insight makes a measurable difference.

View Our Full Range Of Case Studies

Essex County Council - COVID-19 Business Research

Government

Mackman Research was commissioned by Essex County Council to conduct an important business support survey during the early stages of the Covid-19 pandemic in 2020. This project has since gone on to be selected as a finalist in the 'Best Data Collection – Interviewer Administered' category of the MRS Operations Awards 2021.