.png.webp){kind=logo}
allmat building supplies
Customer Perception Research For Building Supplier
About The Client
Allmat Building Supplies partnered with Mackman Research to gain valueable customer insight and better understand how their marketing position compares to competitors.
Allmat Building Supplies is located in Kenley, Surrey. The company has been trading for more than 25 years and supplies the South East and Home Counties. Allmat stocks a wide range of products and is known for their knowledgeable members of staff.
Table of Contents
The Research Project
Allmat first contacted Mackman because they wanted to gain a competitive edge in the marketplace and in a specific geographic area. Mackman Research recommended impartial customer perception research and was commissioned to conduct a customer survey on behalf of the client. The perception survey was devised to help Allmat gain a deeper understanding of the relationship between them and their customers. The research needed to accurately measure the satisfaction and concerns of customers and inquire further into who they perceive to be Allmat’s competitors.
Brand Facts
- independently and privately held builders merchant, established over 25 years ago.
- Nationwide delivery services, supported by their own fleet, though primarily serving the South East and Home Counties.
- Offers thousands of construction and building materials: timber, roofing, guttering, insulation, blocks, lintels, adhesives, fixings and more.
- Trade counter plus sales office operating Monday to Friday 7 a.m.–4:30 p.m., with Saturday opening until 11 a.m.
- Positioned as a local specialist with commercial reach, blending neighbourhood service with regional delivery coverage.
Research Feedback Results
The target number of responses for the qualitative customer research was 150 participants, and 152 individuals took part in the customer survey. This achieved a confidence level of 95% and a confidence interval of +/-7.4%.
Research Aims & Objectives
The research aimed to assess customer satisfaction, understand perceptions of Allmats’ services and product offerings, and explore competitor awareness in the south east region. The goal was to gather qualitative insights that would inform customer service improvements and enhance Allmats’ competitive positioning.
The Research Design & Methodology
Mackman Research designed a questionnaire for customers on behalf of Allmat Building Supplies. Participants were notified that the survey would remain anonymous and that their details would only be used to enter them into a prize draw to win holiday vouchers with lastminute.com. Customers were invited by the General Manager to take part in the survey and a Mackman researcher was granted permission to contact individuals. Each customer was called to complete the survey via telephone interview or to schedule a call at a more convenient time. Customers were also emailed a link to complete the survey online in their own time.
Research Outcomes
Mackman Research evaluated the findings and produced a detailed report, which includes recommendations based on the key findings. The qualitative insight and recommendations from Mackman Research will help Allmat Building Supplies to meet the needs of their customers and provide service over and above that of their competitors.
