Allmat Building Supplies

Construction worker filling out clipboard to illustrate Mackman Research's work with Allmat

The Research Project

Allmat Building Supplies is located in Kenley, Surrey. The company has been trading for more than 25 years and supplies the South East and Home Counties. Allmat stocks a wide range of products and is known for their knowledgeable members of staff. Allmat first contacted Mackman because they wanted to gain a competitive edge in the marketplace and in a specific geographic area. Mackman Research recommended impartial customer perception research and was commissioned to conduct a customer survey on behalf of the client. The perception survey was devised to help Allmat gain a deeper understanding of the relationship between them and their customers. The research needed to accurately measure the satisfaction and concerns of customers and inquire further into who they perceive to be Allmat's competitors.

The Research Design & Methodology

Mackman Research designed a questionnaire for customers on behalf of Allmat Building Supplies. Participants were notified that the survey would remain anonymous and that their details would only be used to enter them into a prize draw to win holiday vouchers with lastminute.com. Customers were invited by the General Manager to take part in the survey and a Mackman researcher was granted permission to contact individuals. Each customer was called to complete the survey via telephone interview or to schedule a call at a more convenient time. Customers were also emailed a link to complete the survey online in their own time.

Research Outcomes

The target number of responses for the qualitative customer research was 150 participants, and 152 individuals took part in the customer survey. This achieved a confidence level of 95% and a confidence interval of +/-7.4%. Mackman Research evaluated the findings data and produced a detailed report which includes recommendations based on the key findings. The qualitative insight and recommendations from Mackman Research will help Allmat Building Supplies to meet the needs of their customers and provide service over and above those of their competitors.

What Our Clients Say

            
                        “Not only has the exercise helped us better understand the needs of older people in the county, but it also raised some important questions, which will help our organisation drive forward new ideas in the future.”
                        
Jonathan Skermer – Marketing/Development Manager, Age UK Suffolk                    

                        “Their collaborative and plain speaking approach makes working with them a pleasure. High standards are maintained at every part of the research process from questionnaire design, through to data collection, analysis, and the concise presentation of results. In particular we appreciate their no-nonsense approach to reporting results in a concise and graphical manner that is easily understood.”
                        
Stephen Duffety – Senior Partner, Baker Tilly Tax and Accountancy                    

                        “Mackman has worked professionally at all times, enabling clear presentation of the results to identify key trends and areas for growth and improvement of the Customer Services team now and in the future.”
                        
Sharlene Moffitt – International Customer Services Manager, Twinings

Meeting of people with notepads at a bench outdoors

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Essex County Council - COVID-19 Business Research

Government

Mackman Research was commissioned by Essex County Council to conduct an important business support survey during the early stages of the Covid-19 pandemic in 2020. This project has since gone on to be selected as a finalist in the 'Best Data Collection – Interviewer Administered' category of the MRS Operations Awards 2021.