anson

Client Satisfaction Survey

About The Client

Mackman Research was commissioned by Anson to successfully deliver a client satisfaction survey on behalf of Cambridgeshire food packaging experts.

Anson is a respected name in the food packaging sector, based in Cambridgeshire. With a strong focus on quality and service, the company has built a reputation for providing innovative packaging solutions tailored to the needs of the food industry.

The Research Project

In keeping with its company mission to provide excellent customer service, Anson was keen to discover how well they performed at meeting the expectations of their customers. The study was carried out by Mackman Research to help Anson improve the overall quality of customer service and to identify potential future developments for the business.

Customer Feedback Survey Results

A carefully selected sample of Anson’s customers was invited to participate in the research. The survey achieved a strong response rate, yielding valuable insights into service expectations, satisfaction levels, and potential areas for growth. The responses provided a statistically robust overview of Anson’s customer relationships and identified opportunities to further strengthen loyalty and trust.

Research Aims & Objectives

The research aimed to uncover Anson’s customers’ experiences and expectations of the company’s services on offer.

Research Design & Methodology

The expert team at Mackman Research undertook the important project using telephone interviews, while also providing an online version of the survey for participants who preferred this convenient way of completing the questionnaire.

Customer Feedback Survey Outcomes

The final report produced by Mackman Research provided Anson with key recommendations and findings to empower them to make informed decisions regarding the improvements to customer services and help them remain competitive.

We were very pleased with the results that our customer survey produced. Mackman steered us through the experience effortlessly and professionally, offering expert advice at every opportunity. We will definitely be carrying out annual customer surveys moving forward and look forward to working with Mackman again.

Libby Coe, Business Manager – Anson

We are seeing more clients putting customer service at the top of their agendas because they see excellent customer satisfaction as part of their strategy for long term growth. We help clients to design a questionnaire which meets all their objectives and delivers meaningful results which they can then use to make informed decisions and act to drive the company forward.

Dr. Gemma Mackman, Research Director – Mackman Research