Mackman Research were approached by Clear Thinking Solutions with a request for a small-scale customer satisfaction survey to be conducted under a tight timeframe.
"We had a last-minute requirement for a customer satisfaction survey which the Mackman team were able to accommodate at very short notice and deliver with an extreme level of professionalism and flexibility. 5 Star service from start to finish."
Stuart Oldham, Managing Director - Clear Thinking
A survey was developed incorporating 11 refined key questions, with the intention of focusing on truly informative and actionable insight. These semi-structured questions were presented openly to customers to allow free-form discussion, while still providing quantifiable findings for the client.
Data collection was conducted via telephone due to the requirement to gain in-depth feedback from a very small sample of customers, as this would ensure the possibility for open discussion and honesty.
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