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university of east anglia (uea)
Participant Recruitment & Community Profiling
About The Client
The University of East Anglia (UEA) is a leading UK institution, known for its pioneering work in environmental and health sciences.
Mackman Research was commissioned by the University of East Anglia to support a high-impact academic study exploring the health implications for the local community living in close proximity to a nuclear power station.
Table of Contents
The Research Project
A prominent Professor based at the University of East Anglia was conducting research into the effects of a nuclear power station on the health of the local and immediate community. They contacted Mackman Research to help with the recruitment phase of the project. For this, they required the research team to audit the small village of Bradwell to gain an insight into its residential profile. This audit phase would then lead to discussion and the recruitment of research subjects to be later interviewed (in-depth) by the Professor.
Participant Recruitment Results
Our recruitment efforts generated a strong response from residents of Bradwell-on-Sea. Following initial outreach via flyers, we received multiple enquiries from individuals wanting to participate in the study.
Research Aims and Objectives
The primary aims and objectives were to gather residential insights from Bradwell-on-Sea to support participant recruitment for an academic study on the perceived health effects of living near a nuclear station.
The Research Design & Methodology
Our method for the University of East Anglia involved several phases. We staggered our approach due to the potentially sensitive nature of the research into health and well-being of the local community. Our first approach to the residents of Bradwell-on-Sea was made via the delivery of a custom-designed flyer. The flyer explained the purpose of the research, who would be making the next contact, and who would have access to the findings.
Following a village mail-out out we received several inquiries from residents who were willing to take part in the research. We then proceeded to our second phase, where we approached residents door-to-door.
Research Outcomes
During our door-to-door contact we had lengthy conversations with residents to establish qualifying criteria. This stage was crucial in developing buy-in from those subjects and further identified some issues that may be faced later in the research process relating to strength of feeling. We collated our final list of respondents which was handed to our client along with detailed observations to further aid the development of themes.
