Postal Surveys

Postal surveys maintain an important role in research methodology

A postal survey will involve a questionnaire being mailed out to an individual or an address and includes a pre-paid return envelope. Postal surveys are used when there is a reliable contact database available and questioning is predominantly simple and in a closed (yes or no) form.

Mackman Research can design, manage, collate and analyse a postal survey project on your behalf. Mackman Research has good knowledge and experience of delivering postal surveys and achieving high response rates, especially when a postal survey combines an online survey link as an alternative way to respond to the questionnaire. When conducting a postal survey we ensure questionnaires are professionally printed and visually appealing to the respondent.

Advantages of Postal Surveys

  • Can generate a large sample cost effectively.
  • Can reach all groups (including off-line / without telecommunication).
  • Respondents can complete questions in their own time and without time pressure.
  • Useful in qualitative research which requires information over a set period of time (i.e in the form of a diary).

Disadvantages of Postal Surveys

  • A high percentage of questionnaires will be placed in the recycle / waste bin. Postal surveys can exclude the illiterate, blind, very old.
  • Only when used in conjunction with online surveys can a 'typical' representative group be achieved.
  • Does not allow for in depth responses and detailed verbatim responses.
  • Cannot be 100% certain who has answered the questions
  • Incompleted surveys and partially completed survey questions are common.

If you are considering a postal survey and are uncertain as to the appropriateness of postal methodology for your project, please contact us and we will be happy to discuss your project and the options available to you.