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east of england energy group (eeegr)
Membership Feedback Survey
About The Client
The East of England Energy Group (EEEGR) is the industry body for energy in the east of England, representing over 300 members across the supply chain. Based in Norfolk, EEEGR supports businesses working in offshore wind, oil and gas, nuclear and emerging energy sectors. The group plays a vital role in driving regional energy development, promoting skills and innovation, and acting as a key voice for the East of England in shaping the UK’s energy future.
To continue providing relevant and strategic value to its members, the East of England Energy Group (EEEGR) commissioned Mackman Research to conduct a robust membership feedback survey. With the energy sector rapidly evolving, EEEGR sought evidence-based insight into member satisfaction, expectations, and perceived benefits. The findings would help shape future service delivery and ensure the organisation remained aligned with the priorities of its growing membership base.
Table of Contents
The Research Project
Mackman Research was commissioned to conduct a survey on behalf of EEEGR. The research was carried out to help EEEGR understand whether they were currently following the correct strategy for their members; to establish any gaps in membership and to determine the future requirements of its associates. The members survey was essential for gaining insight into current perceptions of EEEGR and to make decisions about strategic changes necessary to deliver a better service.
Membership Feedback Survey Results
114 individuals took part in the survey which achieved a confidence level of 95% and a confidence interval of +/-7%. After evaluating the findings data from the mixed method survey, Mackman Research created a detailed report summing up the key findings and making suggestions based upon the results.
Research Aims & Objectives
The primary objective of the project was to evaluate the effectiveness of EEEGR’s member offerings and identify opportunities for improvement. The research set out to measure satisfaction with EEEGR’s services and communications, explore how members perceive the value of their membership across sectors and business sizes, and gain a clearer understanding of future needs and priorities. Additionally, the study aimed to assess brand awareness and perception within the East of England’s energy community, ensuring that EEEGR remains relevant and responsive to its members.
The Research Design & Methodology
In collaboration with EEEGR, Mackman Research designed a questionnaire for members to complete. Individuals were invited to participate by the General Manager at EEEGR. Participants were notified that the survey would be anonymous, and respondent details were only needed if they wanted their company to be entered into a prize draw to receive four tickets to the EEEGR Christmas Networking Dinner.
A mixed methodology using invitation by email (online survey) and telephone interview was used to contact all representatives. The telephone interviews lasted between 15 and 35 minutes, depending on how much information the member had to comment. The online version allowed customers to answer the survey questions in their own time.
Research Outcomes
The survey findings gave EEEGR a clear picture of member satisfaction and uncovered practical ways to improve the value of their offering. The insights highlighted areas for service development, enabling EEEGR to better fulfil its mission of providing opportunities and knowledge to help member companies strategically grow their businesses. The data also reinforced the importance of continued engagement and adaptability as the energy landscape evolves.
