Co-Founder & Research Director

Dr Gemma Mackman

Gemma is co-founder and Research Director of the Mackman Group, incorporating Mackman Research and Mackman. Her passion for all things research started many years ago and has been inspired by her academic studies and her early working life.

Gemma's professional career has given her a broad knowledge of business practices, an appreciation of good customer service and experience of a diverse range of sectors. She has worked within the veterinary profession, financial services sector, in publishing and advertising, in retail, in the homelessness charities sector, as an academic teaching criminology, and as an independent researcher.

As a member of the Market Research Society and having completed research training provided by the Economic and Social Research Council, Gemma's research expertise has been built upon over 20+ years. As well as writing methodologies and designing research for Mackman Research clients, Gemma has tried and tested research methods in a number of academic field studies relating to marginalised and deviant social groups. Here she has developed as a skilled ethnographer and was awarded a PhD in Sociology at the University of Essex in early 2020.

Gemma Mackman. Co-Founder and Research Director at Mackman Research.

In 2003 Gemma, along with husband Paul Mackman, launched Mackman and Mackman Research. Paul's marketing expertise complemented Gemma's research knowledge and together they merged their professional experiences to establish a business ethic firmly grounded in the ethos 'Together we Grow'.

Today Gemma continues to develop her broad business and research knowledge. She is driven by the premise that good research enables valuable opinions and experiences to be expressed, that would otherwise go unheard.

What Our Clients Say

            
                        “Not only has the exercise helped us better understand the needs of older people in the county, but it also raised some important questions, which will help our organisation drive forward new ideas in the future.”
                        
Jonathan Skermer – Marketing/Development Manager, Age UK Suffolk                    

                        “Their collaborative and plain speaking approach makes working with them a pleasure. High standards are maintained at every part of the research process from questionnaire design, through to data collection, analysis, and the concise presentation of results. In particular we appreciate their no-nonsense approach to reporting results in a concise and graphical manner that is easily understood.”
                        
Stephen Duffety – Senior Partner, Baker Tilly Tax and Accountancy                    

                        “Mackman has worked professionally at all times, enabling clear presentation of the results to identify key trends and areas for growth and improvement of the Customer Services team now and in the future.”
                        
Sharlene Moffitt – International Customer Services Manager, Twinings

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Case Studies

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Essex County Council - COVID-19 Business Research

Government

Mackman Research was commissioned by Essex County Council to conduct an important business support survey during the early stages of the Covid-19 pandemic in 2020. This project has since gone on to be selected as a finalist in the 'Best Data Collection – Interviewer Administered' category of the MRS Operations Awards 2021.