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Co-Founder & Research Director

Dr Gemma Mackman

Gemma is co-founder and Research Director of the Mackman Group, incorporating Mackman Research and Mackman. Her passion for all things research started many years ago and has been inspired by her academic studies and her early working life.

Gemma's professional career has given her a broad knowledge of business practices, an appreciation of good customer service and experience of a diverse range of sectors. She has worked within the veterinary profession, financial services sector, in publishing and advertising, in retail, in the homelessness charities sector, as an academic teaching criminology, and as an independent researcher.

As a member of the Market Research Society and having completed research training provided by the Economic and Social Research Council, Gemma's research expertise has been built upon over 20+ years. As well as writing methodologies and designing research for Mackman Research clients, Gemma has tried and tested research methods in a number of academic field studies relating to marginalised and deviant social groups. Here she has developed as a skilled ethnographer and was awarded a PhD in Sociology at the University of Essex in early 2020.

Gemma Mackman. Co-Founder and Research Director at Mackman Research.

In 2003 Gemma, along with husband Paul Mackman, launched Mackman and Mackman Research. Paul's marketing expertise complemented Gemma's research knowledge and together they merged their professional experiences to establish a business ethic firmly grounded in the ethos 'Together we Grow'.

Today Gemma continues to develop her broad business and research knowledge. She is driven by the premise that good research enables valuable opinions and experiences to be expressed, that would otherwise go unheard.

Latest Posts By Gemma

B Corp Plaque Mackman Research
We Are Officially B Corp Certified
We are thrilled to announce that Mackman Research is now B Corp certified, solidifying our commitment to sustainability, social responsibility, and ethical business practices.
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Farzana Chodhury Face To Face Survey
How can research combat recruitment and retention issues?
Research Director Dr. Gemma Mackman explains how research can provide the evidence and guidance to combat staff retention issues and nurture existing employees while securing new recruits. Find out how research can benefit both employers and employees, and help to combat the fallout from the 'Great Resignation' of 2021.
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Women's Empowerment Sri Lanka
Mackman Research is raising funds for the Sri Lanka crisis
Mackman Research, along with our sister company Mackman, is raising vital funds to assist the most vulnerable tea-picking families in Sri Lanka. We aim to raise £1000, all of which will go to Women's Empowerment Sri Lanka, a grassroots charity dedicated to supplying essential non-perishable rations. Find out how to donate here.
Read More

What Our Clients Say

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