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A Guide to Margin of Error, Confidence, and the Reliability vs Validity Debate
Read more: A Guide to Margin of Error, Confidence, and the Reliability vs Validity DebateWhen presenting statistics many larger organisations, such as Government departments and charities, like to understand the margin of error so that they feel confident that their findings are robust. Find out what is meant by a ‘margin of error’, and discover how it can be used effectively.
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How can research combat recruitment and retention issues?
Read more: How can research combat recruitment and retention issues?Research Director Dr. Gemma Mackman explains how research can provide the evidence and guidance to combat staff retention issues and nurture existing employees while securing new recruits. Find out how research can benefit both employers and employees, and help to combat the fallout from the ‘Great Resignation’ of 2021.
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Mackman Research is raising funds for Sri Lanka crisis
Read more: Mackman Research is raising funds for Sri Lanka crisisMackman Research, along with our sister company Mackman, is raising vital funds to assist the most vulnerable tea-picking families in Sri Lanka. We aim to raise £1000, all of which will go to Women’s Empowerment Sri Lanka, a grassroots charity dedicated to supplying essential non-perishable rations. Find out how to donate here.
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Postal Questionnaires – Are they still worth the cost?
Read more: Postal Questionnaires – Are they still worth the cost?While postal questionnaires may seem like an outdated method of data collection compared to online surveys, research suggests response rates are very similar between the two. However, the question remains: are postal questionnaires worth the time and financial investment?
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Data Visualisation – A Guide to Successful Design
Read more: Data Visualisation – A Guide to Successful DesignData visualisation is an incredibly useful tool to be able to use when presenting the findings of a research project. In this article, we explain the various factors that go into effective data visualisation design, and how to make the right choices for your data.
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Mackman Research Win MRS Operations Award
Read more: Mackman Research Win MRS Operations AwardWe are delighted to announce that we have won an MRS Operations Award in the ‘Best Data Collection – Interviewer Administered’ category for our business support research with Essex County Council. The winners in each category were revealed on September 23rd 2021 in a virtual awards ceremony. Find out more.
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Market Research For a Small Business or Start-Up – What, How, and Why?
Read more: Market Research For a Small Business or Start-Up – What, How, and Why?As the owner of a small business, or an entrepreneur setting out on a start-up venture, it can be tempting to run head first into your project. However, doing so could prove detrimental to your business. Find out the steps to take before you begin your market research project, and some key points to consider…
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Net Promoter Score vs Customer Satisfaction
Read more: Net Promoter Score vs Customer SatisfactionThere are so many types of surveys and interviews you could use, but which would help you the most? This article aims to help answer that question, by defining both Net Promoter Score and customer satisfaction, outlining their differences, and explaining why your NPS and customer satisfaction scores might be different.
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Interpreting Data and Understanding your Findings
Read more: Interpreting Data and Understanding your FindingsWhile it may sound obvious, interpreting research correctly and effectively can be quite challenging, and you may unintentionally misinterpret your data. To overcome common challenges, this article offers some tips and tricks to help you construct effective research surveys, to obtain accurate, useful data you can use to improve your brand and services.
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Customer Research Surveys – Why & How Often?
Read more: Customer Research Surveys – Why & How Often?Too often businesses undertake a piece of customer research, only to wait several years before conducting another. In particular, it is common for businesses to conduct customer surveys as a reaction to slower sales or negative online customer reviews. Find out how frequently you should be conducting customer research, and why it’s so vital to…
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