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The Power of Customer-Centric Research & Human Understanding
Read more: The Power of Customer-Centric Research & Human UnderstandingCustomer-centric research enables deep understanding of your customers’ needs, perceptions, and expectations. Learn why valuing customer experiences is vital, and how this insight can be advantageous your organisation.
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How Can Employee Engagement Services Help Navigate The B Corp Certification Journey?
Read more: How Can Employee Engagement Services Help Navigate The B Corp Certification Journey?Employee engagement services play a crucial role in supporting companies on their journey towards B Corp certification. By prioritising employee wellbeing, developing a culture of transparency and accountability, and aligning business practices with social and environmental values, companies can not only achieve B Corp certification but also create a positive impact that encompasses the triple…
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We Are Officially B Corp Certified
Read more: We Are Officially B Corp CertifiedWe are thrilled to announce that Mackman Research is now B Corp certified, solidifying our commitment to sustainability, social responsibility, and ethical business practices.
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Utilising Customer Insights To Increase Market Share
Read more: Utilising Customer Insights To Increase Market ShareThis article examines the reasons businesses seek to understand their market share, explores the limitations of relying solely on data, and asserts the value of qualitative customer research in understanding the true competitor landscape for businesses in all sectors.
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Research Briefs | Understanding your Needs
Read more: Research Briefs | Understanding your NeedsMarket research is an indispensable tool for organisations seeking to gain valuable insights, make informed decisions, and stay ahead of the competition. Understanding your research needs early on and articulating them effectively, saves time and money and lays the foundation for a successful and impactful market research project.
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Mackman Research Earns MRS Accreditation
Read more: Mackman Research Earns MRS AccreditationWe are thrilled to gain a Market Research Society Company Partner accreditation. Discover the best practice standards and positive impact of this MRS accreditation on our staff and clients.
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Customer Insight: Why Your Customers Offer The Best Data Resource
Read more: Customer Insight: Why Your Customers Offer The Best Data ResourceCould customers be the key to achieving the best data resource collection whilst mitigating the effects of the cost of living crisis on UK businesses?
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A Guide to Margin of Error, Confidence, and the Reliability vs Validity Debate
Read more: A Guide to Margin of Error, Confidence, and the Reliability vs Validity DebateWhen presenting statistics many larger organisations, such as Government departments and charities, like to understand the margin of error so that they feel confident that their findings are robust. Find out what is meant by a ‘margin of error’, and discover how it can be used effectively.
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How can research combat recruitment and retention issues?
Read more: How can research combat recruitment and retention issues?Research Director Dr. Gemma Mackman explains how research can provide the evidence and guidance to combat staff retention issues and nurture existing employees while securing new recruits. Find out how research can benefit both employers and employees, and help to combat the fallout from the ‘Great Resignation’ of 2021.
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Mackman Research is raising funds for Sri Lanka crisis
Read more: Mackman Research is raising funds for Sri Lanka crisisMackman Research, along with our sister company Mackman, is raising vital funds to assist the most vulnerable tea-picking families in Sri Lanka. We aim to raise £1000, all of which will go to Women’s Empowerment Sri Lanka, a grassroots charity dedicated to supplying essential non-perishable rations. Find out how to donate here.
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News & Views
Read our latest articles and industry scoops
From research tips to industry updates, all of our articles are available here. Find out what we’re up to, or get up to speed with blog posts written by our team of research experts.
