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Market Research For a Small Business or Start-Up – What, How, and Why?
Read more: Market Research For a Small Business or Start-Up – What, How, and Why?As the owner of a small business, or an entrepreneur setting out on a start-up venture, it can be tempting to run head first into your project. However, doing so could prove detrimental to your business. Find out the steps to take before you begin your market research project, and some key points to consider…
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Net Promoter Score vs Customer Satisfaction
Read more: Net Promoter Score vs Customer SatisfactionThere are so many types of surveys and interviews you could use, but which would help you the most? This article aims to help answer that question, by defining both Net Promoter Score and customer satisfaction, outlining their differences, and explaining why your NPS and customer satisfaction scores might be different.
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Interpreting Data and Understanding your Findings
Read more: Interpreting Data and Understanding your FindingsWhile it may sound obvious, interpreting research correctly and effectively can be quite challenging, and you may unintentionally misinterpret your data. To overcome common challenges, this article offers some tips and tricks to help you construct effective research surveys, to obtain accurate, useful data you can use to improve your brand and services.
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Customer Research Surveys – Why & How Often?
Read more: Customer Research Surveys – Why & How Often?Too often businesses undertake a piece of customer research, only to wait several years before conducting another. In particular, it is common for businesses to conduct customer surveys as a reaction to slower sales or negative online customer reviews. Find out how frequently you should be conducting customer research, and why it’s so vital to…
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What is customer perception research and how can it help my organisation?
Read more: What is customer perception research and how can it help my organisation?Customer perception research explores everything that your customers have previously and are currently taking on board regarding your organisation. It includes customer experience, what they perceive and hear about you, whether expectations are being met, and external influences on their decision making. Find out more about how customer perception can help your organisation here.
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COVID-19 Business Support Research for Essex County Council Begins
Read more: COVID-19 Business Support Research for Essex County Council BeginsThe team at Mackman Research is excited to announce that we recently won a competitive tender to work with Essex County Council. The research project will shape the Council’s support for Essex businesses in order to respond to the twin challenges of COVID-19 and the EU Exit. Our researchers have designed a survey to help…
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How to make the most of competitor research
Read more: How to make the most of competitor researchConducted in a methodical way, competitor research can give you a wealth of quantitative and qualitative data to support your marketing strategy. Some businesses have reservations about researching their competitors. However, if you don’t keep up to date with what similar businesses are doing, you won’t be able to offer a distinctive proposition to customers…
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Why are customer satisfaction surveys important?
Read more: Why are customer satisfaction surveys important?Customer satisfaction is a measure of how a business is performing in relation to customers’ expectations. What are your customers looking for? What do they expect from you? These may seem obvious if you have a successful offering of products or services. But, by assuming that you know your audience inside out, you risk falling…
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how to calculate sample size in research
Read more: how to calculate sample size in researchHow do you know how many respondents are enough for your research project? How big does a sample need to be in order to accurately reflect the group of people who you want to understand? Learn more in this article.
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New MRS Code of Conduct
Read more: New MRS Code of ConductThe Market Research Society (MRS) has launched and updated a new edition of their Code of Conduct, which will come in to effect on 1st September 2014, and is relevant for market, social and opinion research. The Code is significant to the research industry because it underpins ethical research, best practice guidance, legal instruction and…
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