-
What is customer perception research and how can it help my organisation?
Read more: What is customer perception research and how can it help my organisation?Customer perception research explores everything that your customers have previously and are currently taking on board regarding your organisation. It includes customer experience, what they perceive and hear about you, whether expectations are being met, and external influences on their decision making. Find out more about how customer perception can help your organisation here.
-
COVID-19 Business Support Research for Essex County Council Begins
Read more: COVID-19 Business Support Research for Essex County Council BeginsThe team at Mackman Research is excited to announce that we recently won a competitive tender to work with Essex County Council. The research project will shape the Council’s support for Essex businesses in order to respond to the twin challenges of COVID-19 and the EU Exit. Our researchers have designed a survey to help…
-
How to make the most of competitor research
Read more: How to make the most of competitor researchConducted in a methodical way, competitor research can give you a wealth of quantitative and qualitative data to support your marketing strategy. Some businesses have reservations about researching their competitors. However, if you don’t keep up to date with what similar businesses are doing, you won’t be able to offer a distinctive proposition to customers…
-
Why are customer satisfaction surveys important?
Read more: Why are customer satisfaction surveys important?Customer satisfaction is a measure of how a business is performing in relation to customers’ expectations. What are your customers looking for? What do they expect from you? These may seem obvious if you have a successful offering of products or services. But, by assuming that you know your audience inside out, you risk falling…
-
how to calculate sample size in research
Read more: how to calculate sample size in researchHow do you know how many respondents are enough for your research project? How big does a sample need to be in order to accurately reflect the group of people who you want to understand? Learn more in this article.
-
New MRS Code of Conduct
Read more: New MRS Code of ConductThe Market Research Society (MRS) has launched and updated a new edition of their Code of Conduct, which will come in to effect on 1st September 2014, and is relevant for market, social and opinion research. The Code is significant to the research industry because it underpins ethical research, best practice guidance, legal instruction and…
-
Keeping research respectful – MRS clamp down on sugging
Read more: Keeping research respectful – MRS clamp down on suggingJane Frost, CEO of the MRS, has made it clear that there must be a division between what ethical research is and what direct marketing is. Research gets an unfortunate name from a few baddies in the industry who disguise the work they do as customer research. They are often a product marketer falsely pretending…
-
CIM National Excellence Award Winners
Read more: CIM National Excellence Award WinnersIt’s been a good week at Mackman. Not only are we celebrating our 10th Anniversary this month, but we were awarded the Marketing Excellence Award in the Education Category at the Chartered Institute of Marketing’s (CIM) national awards ceremony.
-
Mackman are finalists in national awards
Read more: Mackman are finalists in national awardsThe Chartered Institute of Marketing (CIM) has announced the finalists of its annual marketing awards and we have cause to celebrate! From numerous entries across the country, we’ve made it into the final of the Education category. We put forward an Awareness Campaign for Harlow College as an entry. The project involved our research, strategy, design, development…
-
Business to Business Award Winners 2013
Read more: Business to Business Award Winners 2013We’re delighted to announce that we won the Business to Business Award in the Essex Countywide Business Awards for 2013. The Business to Business award ceremony took place on Friday night in Southend and we’re so pleased to have our work recognised in this way. Company Director Paul Mackman said: “To win this award despite…
Telephone 01787 388038
.png.webp){kind=logo}
News & Views
Read our latest articles and industry scoops
From research tips to industry updates, all of our articles are available here. Find out what we’re up to, or get up to speed with blog posts written by our team of research experts.
