It’s been a good week at Mackman. Not only are we celebrating our 10th Anniversary this month, but we were awarded the Marketing Excellence Award in the Education Category at the Chartered Institute of Marketing’s (CIM) national awards ceremony. We were one of just 23 winners, selected from hundreds of entries, and accepted our award from comedian, Jimmy Carr.
We won the award after submitting the work we undertook on behalf of Harlow College. The integrated campaign was designed to raise awareness around the number one status at the College and began with two perception surveys with prospective students and parents of students. The results were used to inform some creative designs; developing new posters, video and a microsite, as well as a PR campaign.
Paul Mackman, Director, said:
“This has been the perfect start to our tenth year in business. We’re delighted as this project encapsulates the spirit of how our specialists work closely with clients to produce integrated campaigns that provide return on investment. Considering the scale and intense level of competition associated with the CIM awards, we’re glad to have done Sudbury proud.”
A targeted and strategic approach enabled our award winning market research, planning, communications, design and web development teams to create a compelling campaign that achieved significant return on investment.
Simon Boyce, head of marketing at Harlow College, said:
“Mackman’s comprehensive campaign delivered huge results for us. Winning the award verifies the standard of their work and passion for what they do. They worked closely with our in-house team and delivered a thoughtful campaign that produced a very positive response.”
Learn more about the project and learn more about our award winning market research by taking a look at the Harlow College Case Study.
Dr Gemma Mackman
Dr Gemma Mackman is co-founder and Research Director of the Mackman Group. Her professional career has given her a broad knowledge of business practices, an appreciation of good customer service and experience of a diverse range of sectors. Gemma is also a member of the Market Research Society and has completed research training provided by the Economic and Social Research Council.More About Gemma
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