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‘Buy Cheap, Buy Twice’ – Why Business Research Must Be Treated As A Strategic Investment
Read more: ‘Buy Cheap, Buy Twice’ – Why Business Research Must Be Treated As A Strategic InvestmentToo many businesses treat research as a cost to cut, not a strategic tool to drive confident decisions. This article explores why investing in high-quality research upfront can save time, money, and missed opportunities in the long run.
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The Role of Market Research in Shaping Sustainable Business Strategies
Read more: The Role of Market Research in Shaping Sustainable Business StrategiesDiscover the importance of a sustainable business strategy, and learn the ways in which market research can guide your sustainability initiatives to give you a competitive advantage.
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How To Engage Gen Z In Market Research
Read more: How To Engage Gen Z In Market ResearchAs the largest emerging consumer group, Gen Z values authenticity, social responsibility, and digital-first experiences, challenging traditional market research methods. Explore their key traits & participation barriers, and discover innovative strategies to effectively engage them.
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Choosing Market Research Methods & Managing Expectations
Read more: Choosing Market Research Methods & Managing ExpectationsMany clients approach market research with fixed ideas about which methods will work best, but this rigidity can limit opportunities for deeper insights. By staying open to alternative approaches and collaborating with researchers, businesses can uncover valuable findings that drive strategic success.
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Empowering Decisions: How Data Analysis Drives Successful Market Research
Read more: Empowering Decisions: How Data Analysis Drives Successful Market ResearchData analysis transforms raw data into actionable insights, guiding strategic decisions. Learn the skills and benefits of expert-led analysis for business success.
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Mackman Research Earns Cyber Essentials Certification
Read more: Mackman Research Earns Cyber Essentials CertificationMackman Research is proud to be Cyber Essentials certified, enhancing our already stringent data security measures. Learn how this achievement benefits our research clients.
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Embracing Humanistic Research
Read more: Embracing Humanistic ResearchDiscover how humanistic research puts people at the heart of insights by prioritising customer perspectives, collaboration, and ethical practices. Learn how this approach can transform your understanding of customer behaviour and drive meaningful results for your business.
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Evaluating Impact: Why It Matters More Than Ever
Read more: Evaluating Impact: Why It Matters More Than EverImpact evaluation is key to organisational success, proving value and guiding strategic decisions. Learn how charities, businesses, and teams can measure and amplify their impact.
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Mackman Research Embraces Diversity with MRS Inclusion Pledge
Read more: Mackman Research Embraces Diversity with MRS Inclusion PledgeWe are thrilled to announce our commitment to enhanced diversity and inclusivity by signing the Market Research Society (MRS) Inclusion Pledge. This important step reinforces our dedication to creating a workplace that celebrates diversity, supports equality, and fosters an inclusive environment for all team members.
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Embracing Cultural Sensitivity in Marketing: How to Create Remarkable and Impactful Campaigns
Read more: Embracing Cultural Sensitivity in Marketing: How to Create Remarkable and Impactful CampaignsThis article explores the importance of cultural sensitivity within market research, highlighting the successes that come from acknowledging cultural differences. It also provides practical tips for incorporating these insights into your next market research study or marketing campaign, helping to build a stronger brand and engage with consumers on a deeper level.
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