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iSite TV and Currys – Consumer Feedback Research
Read more: iSite TV and Currys – Consumer Feedback ResearchMackman Research worked with award-winning video company iSite TV to conduct in-depth focus group discussions on behalf of the high street electronics retailer Currys, evaluating video content and investigating what drives customers’ decision making when purchasing electronic devices.
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Land Rover Monthly
Read more: Land Rover Monthlyland rover monthly Customer Insight & Perception Research About The Client Land Rover Monthly (LRM), a leading publication for Land Rover enthusiasts, wanted to ensure that any major changes to its annual show were informed by clear audience insights. With a possible venue change on the horizon, the team sought to gather reliable data from…
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