Research and Insight Junior

Jess Crago

In September 2021 I finished my 6-month Kickstarter internship at Mackman Research, and now hold the role of Research and Insight Junior. In 2020 I completed a Masters degree in Cybercrime Investigation, before which I was studying for my Bachelors in Criminology and Sociology at the University of Nottingham. I loved the research and statistics aspects of my degrees, especially the 'cyber snooping' strategies I learned through my Masters, so I have enjoyed experiencing the practical applications of research with Mackman.

My role includes everything research, from conducting surveys and analysing data, to writing and presenting reports. I also write content, perform web analytics and SEO, and help the other teams at Mackman when they need it.

What sort of activities do you enjoy in your free time?

I have a lot of hobbies, including digital art, gaming, and reading. I also love escape rooms, adventure golf, airsoft, theme parks - anything to keep me busy, and especially anything competitive. I'm a bit of a jack-of-all-trades, which I think reflects in my diverse role at Mackman!

What is your favourite part about working for Mackman?

Definitely the people; everyone here is so friendly and welcoming, and great to work with. I also love that they have supported me in pursuing my strengths and doing the things I love, by encouraging me to write and edit content, create reports, and perform data analysis and web analytics.

Jess Crago Photo

Latest Posts By Jess Crago

Postbox in city
Postal Questionnaires - Are they still worth the cost?
While postal questionnaires may seem like an outdated method of data collection compared to online surveys, research suggests response rates are very similar between the two. However, the question remains: are postal questionnaires worth the time and financial investment?
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A spiralbound report lays open, displaying a stacked bar chart
Data Visualisation - A Guide to Successful Design
Data visualisation is an incredibly useful tool to be able to use when presenting the findings of a research project. In this article, we explain the various factors that go into effective data visualisation design, and how to make the right choices for your data.
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Independent Bakery Business
Market Research For a Small Business or Start-Up - What, How, and Why?
As the owner of a small business, or an entrepreneur setting out on a start-up venture, it can be tempting to run head first into your project. However, doing so could prove detrimental to your business. Find out the steps to take before you begin your market research project, and some key points to consider when planning your strategy.
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