Research Executive

Jess Crago

In September 2021 I finished my 6-month Kickstarter internship at Mackman Research, and now hold the role of Research Executive. In 2020 I completed a Masters degree in Cybercrime Investigation, before which I was studying for my Bachelors in Criminology and Sociology at the University of Nottingham. I loved the research and statistics aspects of my degrees, especially the 'cyber snooping' strategies I learned through my Masters, so I have enjoyed experiencing the practical applications of research with Mackman.

My role includes everything research, from conducting surveys and analysing data, to writing and presenting reports. I also write content, perform web analytics and SEO, and help the other teams at Mackman when they need it.

What sort of activities do you enjoy in your free time?

I have a lot of hobbies, including digital art, gaming, and reading. I also love escape rooms, adventure golf, airsoft, theme parks - anything to keep me busy, and especially anything competitive. I'm a bit of a jack-of-all-trades, which I think reflects in my diverse role at Mackman!

What is your favourite part about working for Mackman?

Definitely the people; everyone here is so friendly and welcoming, and great to work with. I also love that they have supported me in pursuing my strengths and doing the things I love, by encouraging me to write and edit content, create reports, and perform data analysis and web analytics.

Jess Crago, Research Executive, Mackman Research

Latest Posts By Jess Crago

How Can Employee Engagement Services Help Navigate The B Corp Certification Journey?

Employee engagement services play a crucial role in supporting companies on their journey towards B Corp certification. By prioritising employee wellbeing, developing a culture of transparency and accountability, and aligning business practices with social and environmental values, companies can not only achieve B Corp certification but also create a positive impact that encompasses the triple bottom line.

Utilising Customer Insights To Increase Market Share

This article examines the reasons businesses seek to understand their market share, explores the limitations of relying solely on data, and asserts the value of qualitative customer research in understanding the true competitor landscape for businesses in all sectors.

Research Briefs | Understanding your Needs

Market research is an indispensable tool for organisations seeking to gain valuable insights, make informed decisions, and stay ahead of the competition. Understanding your research needs early on and articulating them effectively, saves time and money and lays the foundation for a successful and impactful market research project.

What Our Clients Say

            
                        “Not only has the exercise helped us better understand the needs of older people in the county, but it also raised some important questions, which will help our organisation drive forward new ideas in the future.”
                        
Jonathan Skermer – Marketing/Development Manager, Age UK Suffolk                    

                        “Their collaborative and plain speaking approach makes working with them a pleasure. High standards are maintained at every part of the research process from questionnaire design, through to data collection, analysis, and the concise presentation of results. In particular we appreciate their no-nonsense approach to reporting results in a concise and graphical manner that is easily understood.”
                        
Stephen Duffety – Senior Partner, Baker Tilly Tax and Accountancy                    

                        “Mackman has worked professionally at all times, enabling clear presentation of the results to identify key trends and areas for growth and improvement of the Customer Services team now and in the future.”
                        
Sharlene Moffitt – International Customer Services Manager, Twinings