Research and Insight Junior

Jess Crago

In September 2021 I finished my 6-month Kickstarter internship at Mackman Research, and now hold the role of Research and Insight Junior. In 2020 I completed a Masters degree in Cybercrime Investigation, before which I was studying for my Bachelors in Criminology and Sociology at the University of Nottingham. I loved the research and statistics aspects of my degrees, especially the 'cyber snooping' strategies I learned through my Masters, so I have enjoyed experiencing the practical applications of research with Mackman.

My role includes everything research, from conducting surveys and analysing data, to writing and presenting reports. I also write content, perform web analytics and SEO, and help the other teams at Mackman when they need it.

What sort of activities do you enjoy in your free time?

I have a lot of hobbies, including digital art, gaming, and reading. I also love escape rooms, adventure golf, airsoft, theme parks - anything to keep me busy, and especially anything competitive. I'm a bit of a jack-of-all-trades, which I think reflects in my diverse role at Mackman!

What is your favourite part about working for Mackman?

Definitely the people; everyone here is so friendly and welcoming, and great to work with. I also love that they have supported me in pursuing my strengths and doing the things I love, by encouraging me to write and edit content, create reports, and perform data analysis and web analytics.

Jess Crago Photo

Latest Posts By Jess Crago

Market Research For a Small Business or Start-Up - What, How, and Why?
As the owner of a small business, or an entrepreneur setting out on a start-up venture, it can be tempting […]
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Net Promoter Score vs Customer Satisfaction
There are so many types of surveys and interviews you could use, but which would help you the most? This article aims to help answer that question, by defining both Net Promoter Score and customer satisfaction, outlining their differences, and explaining why your NPS and customer satisfaction scores might be different.
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People looking at graphs on a table.
Interpreting Data and Understanding your Findings
While it may sound obvious, interpreting research correctly and effectively can be quite challenging, and you may unintentionally misinterpret your data. To overcome common challenges, this article offers some tips and tricks to help you construct effective research surveys, to obtain accurate, useful data you can use to improve your brand and services.
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