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Senior Analyst

Jess Crago

In September 2021 I finished my 6-month Kickstarter internship at Mackman Research, and now hold the role of Senior Analyst. In 2020 I completed a Masters degree in Cybercrime Investigation, before which I was studying for my Bachelors in Criminology and Sociology at the University of Nottingham. I loved the research and statistics aspects of my degrees, especially the 'cyber snooping' strategies I learned through my Masters, so I have enjoyed experiencing the practical applications of research with Mackman.

My role includes everything research, from conducting surveys and analysing data, to writing and presenting reports. I also write content, perform web analytics and SEO, and help the other teams at Mackman when they need it.

What sort of activities do you enjoy in your free time?

I have a lot of hobbies, including digital art, gaming, and reading. I also love escape rooms, adventure golf, airsoft, theme parks - anything to keep me busy, and especially anything competitive. I'm a bit of a jack-of-all-trades, which I think reflects in my diverse role at Mackman!

What is your favourite part about working for Mackman?

Definitely the people; everyone here is so friendly and welcoming, and great to work with. I also love that they have supported me in pursuing my strengths and doing the things I love, by encouraging me to write and edit content, create reports, and perform data analysis and web analytics.

Jess Crago, Research Executive, Mackman Research

Latest Posts By Jess Crago

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Embracing Humanistic Research
Discover how humanistic research puts people at the heart of insights by prioritising customer perspectives, collaboration, and ethical practices. Learn how this approach can transform your understanding of customer behaviour and drive meaningful results for your business.
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Market Research On A Budget
How to Maximise Value of Market Research on a Tight Budget
We understand that many businesses operate with tight budgets, making it crucial that every penny spent on market research delivers valuable results. This article provides our top tips to help businesses maximise the value of their research efforts without breaking the bank.
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The Power of Customer-Centric Research & Human Understanding
Customer-centric research enables deep understanding of your customers' needs, perceptions, and expectations. Learn why valuing customer experiences is vital, and how this insight can be advantageous your organisation.
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