The Chartered Institute of Marketing (CIM) has announced the finalists of its annual marketing awards and we have cause to celebrate! From numerous entries across the country, we’ve made it into the final of the Education category.
We put forward an Awareness Campaign for Harlow College as an entry. The project involved our research, strategy, design, development and communications teams, aiming to increase awareness of the College’s number one status. Mackman Research conducted two perception surveys for the initial stages of the campaign with prospective students and parents. The campaign increased student enrollment by 19% (against a 10% target) and resulted in a ROMI of 1:20.9 over a year.
Paul Mackman, Director at Mackman, said: “These awards are the ultimate for our industry and as this piece of work involved every team, we very pleased with the achievement.”
The marketing awards ceremony takes place at Grosvenor House Hotel in London, on the 12th February 2014.
Dr Gemma Mackman
Dr Gemma Mackman is co-founder and Research Director of the Mackman Group. Her professional career has given her a broad knowledge of business practices, an appreciation of good customer service and experience of a diverse range of sectors. Gemma is also a member of the Market Research Society and has completed research training provided by the Economic and Social Research Council.More About Gemma
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