Anson

Mackman Research successfully delivered the results of a client satisfaction survey on behalf of Cambridgeshire food packaging experts, Anson. In keeping with its company mission to provide excellent customer service, Anson was keen to discover how well they performed at meeting the expectations of their customers. The study was carried out by Mackman Research to help Anson improve the overall quality of customer service and to identify potential future developments for the business.

The expert team at Mackman Research undertook the important project using telephone interviews, while also providing an online version of the survey for participants who preferred this convenient way of completing the questionnaire.

Libby Coe, Business Manager at Anson, was really pleased with the findings. She said, "We were very pleased with the results that our customer survey produced. Mackman steered us through the experience effortlessly and professionally, offering expert advice at every opportunity. We will definitely be carrying out annual customer surveys moving forward and look forward to working with Mackman again."

Gemma Mackman, Research Director for Mackman Research, said, "We are seeing more clients putting customer service at the top of their agendas because they see excellent customer satisfaction as part of their strategy for long term growth. We help clients to design a questionnaire which meets all their objectives and delivers meaningful results which they can then use to make informed decisions and act to drive the company forward."

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