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executive recruitment agency
Telephone Survey For London-based Recruitment Agency
About The Client
This London-based executive recruitment agency specialises in sourcing and placing senior-level candidates for key positions at some of the capital’s most prominent organisations. With a client base spanning multiple sectors, they are known for their personalised, high-quality service and strong track record of securing standout talent.
Mackman Research was approached by a leading executive recruitment agency based in London to deliver insight-led research that would strengthen their service offering. With a reputation for placing top-tier talent in high-profile roles, the agency was seeking robust client feedback to inform service development and brand positioning.
Table of Contents
The Research Project
Mackman Research was commissioned to conduct a client survey on behalf of the agency, based on a clear and detailed brief outlining the research questions and strategic priorities. The objective was to gather qualitative insight into client satisfaction, perceptions of service delivery, and brand awareness. A comprehensive telephone questionnaire was developed to guide the interviews and ensure a consistent approach.
Survey Feedback Results
The survey achieved an impressive 90% response rate, with participants offering detailed and thoughtful feedback. The findings confirmed the agency’s reputation for excellence, with clients highlighting their professionalism, understanding of complex briefs, and ability to deliver high-calibre candidates. Recommendations were also identified to support continuous service enhancement and ensure that the agency remains at the forefront of the executive recruitment sector.
Research Aims & Objectives
The primary aim of the research was to measure client satisfaction, test the strength of the agency’s brand, and identify opportunities for improving the client experience. The objectives included understanding how the agency was perceived by its clients, exploring opinions on recent and proposed service developments, and assessing the quality and impact of communication across the client journey.
The Research Design & Methodology
The research used a structured qualitative approach. A bespoke questionnaire was developed, focusing on satisfaction levels, service quality, brand perception, and the value delivered to clients. Each participant was personally invited to take part by the agency’s director, which encouraged a high level of engagement. Mackman researchers conducted telephone interviews lasting between 20 and 40 minutes, allowing for in-depth discussions and nuanced insights to be captured.
Research Outcomes
The results demonstrated that the executive recruitment agency is regarded as a market leader by its clients, praised for its tailored approach and consistently high-quality placements. The report delivered by Mackman Research provided actionable insights and practical recommendations, enabling the client to refine their strategy and strengthen their market position. The recruitment agency has since commissioned further research, underlining their confidence in Mackman Research’s expertise.
What The Client Says
“We have been so impressed with the standard of work delivered by Mackman. They are lovely people who are committed to offering a quality service, and we have found them to be responsive, informed, thorough and personable. The final presentation of results was incredibly well put together, delivered with clarity, and gave us more insight than we had hoped for. We have immediately instructed them to carry out further work for us as it is not often that services exceed your expectations.”
